2021
DOI: 10.2991/assehr.k.211209.478
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The Analysis of Competitive Business Strategy Among Platform Enterprises Like Taobao, Jingdong and Pinduoduo

Abstract: With the advances of the Internet and information technology, the digital era provides the development of enterprises with a new space: a digital economy platform. The increasing number of enterprises enter the platform market, which makes the competition among platform companies extremely fierce. Therefore, how to improve competitiveness in order to survive and develop in the fierce competition has become an important topic. This article takes Taobao, JD, and PDD as examples by focusing on case and comparativ… Show more

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Cited by 3 publications
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“…Information security issues are present with the platforms. Platform enterprise oversight by the government is insufficient, and there is a lack of pertinent regulation [12]. Therefore, both PDD and its customers might take a number of risks when trading.…”
Section: Online Buying Lacks Legal Restrictionmentioning
confidence: 99%
“…Information security issues are present with the platforms. Platform enterprise oversight by the government is insufficient, and there is a lack of pertinent regulation [12]. Therefore, both PDD and its customers might take a number of risks when trading.…”
Section: Online Buying Lacks Legal Restrictionmentioning
confidence: 99%