Abstract:Starting from 2020, the world has been changed by the COVID-19 pandemic, a highly contagious virus that hit the world with many lives lost and the economy disrupted. This article analyzed Pfizer as the global leading pharmaceutical company, and a giant in biopharma, which demonstrated huge success in the pandemic with its famous COVID-19 vaccine “Comirnaty” and its oral anti-COVID drug, “Paxlovid”. The SWOT analysis helped to better understand Pfizer’s business position and its strength, weakness, opportunitie… Show more
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