Abstract:With the rapid development of the income level and e-commerce in China, the low-consumption population is gradually being overlooked by merchants. Nevertheless, founded in 2015, Pinduoduo (PDD) has made a spectacular achievement, precisely noticing and targeting the sinking market, reaching a huge success. Thus, in this paper, the author mainly focused on the reason why PDD could thrive in the competitive Chinese e-commerce market and PDD’s successful marketing strategies. In addition, based on SWOT analysis, … Show more
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