The Advertising in Free-to-play Games

Chen, Yu; Duan, Haihan; Cai, Wei

doi:10.1145/3458335.3460812

Cited by 3 publications

(1 citation statement)

References 6 publications

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“…Civelek et al (2018) established a Stackelberg game model to discuss the game provider's determination of the optimal pricing of virtual goods and designing game challenge level for free-to-play mobile games in the presence of heterogeneous players and copycat competitors. Chen et al (2021) considered the snobbery of players and analyzed a mixed revenue model to investigate the effect of introducing advertising incentives to the premium subscription.…”

Section: Pricing Strategy Of Game Companymentioning

confidence: 99%

Optimal strategy of in-game items with conspicuous consumption: whether to provide the grinding version?

Luo,

Chen,

2023

Front. Psychol.

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In the virtual world, whether or not to spend money on in-game items distinguishes paying players from non-paying players. Due to the existence of conspicuous psychology, paying players will greatly increase their conspicuous utility after purchasing an item in addition to the utility of the item itself. In this case, whether providing different versions of items can bring greater revenue to the game company is a question worth investigating. In this study, two analytical models considering conspicuous intensity are developed to compare the optimal pricing strategy of the game company providing the single-version item or dual-version items. The single-version item can only be purchased, while a relatively low-quality version that can be obtained by grinding is provided in the dual-version strategy. Grinding means using time in games to get items instead of spending in games. The results suggest that it is more profitable for companies to offer dual-version items when conspicuous intensity is strong. Game companies can also adjust the time needed to acquire the grinding version item and the quality gap between the two versions to achieve greater revenue. The research contributes to providing a theoretical basis and decision support for game companies to decide whether to provide different versions of in-game items.

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Section: Pricing Strategy Of Game Companymentioning

confidence: 99%

Optimal strategy of in-game items with conspicuous consumption: whether to provide the grinding version?

Luo,

Chen,

2023

Front. Psychol.

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The Advertising in Online Video Platform: A Game Theory Analysis

Liu,

Cai,

Liang

et al. 2023

GLOBECOM 2023 - 2023 IEEE Global Communications Conference

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Privacy Is the Price: Player Views and Technical Evaluation of Data Practices in Online Games

Bourdoucen,

Nurgalieva,

Lindqvist

2023

Proc. ACM Hum.-Comput. Interact.

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Online games engage players in sharing their personal data with the games themselves and other players, which can pose security, privacy, and integrity risks to players. This paper presents an analysis of data practices in 21 online games and a qualitative interview study (N=20) that explores players' views on sharing their data in online games. Our results show that players' willingness to share personal information is contextual and related to game settings and game design elements. Our findings also highlight players' misconceptions and concerns surrounding data collection in games, and approaches to mitigate these concerns. Finally, this work identifies questionable design practices with online games and suggests design implications that will increase transparency and player control over data sharing.

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The Advertising in Free-to-play Games

Cited by 3 publications

References 6 publications

Optimal strategy of in-game items with conspicuous consumption: whether to provide the grinding version?

Optimal strategy of in-game items with conspicuous consumption: whether to provide the grinding version?

The Advertising in Online Video Platform: A Game Theory Analysis

Privacy Is the Price: Player Views and Technical Evaluation of Data Practices in Online Games

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