Testing the Underlying Structure of a Store Image Scale

Abstract

This research verified the underlying structure of retail store image. Confirmatory factor analyses were used to test a store image scale based on the work of Zimmer and Golden and others. Findings revealed that the responses of subjects to three different retail image exemplars, comprising three between-subjects experimental conditions, were satisfactorily explained by a model specifying three image dimensions: (a) general (store) attributes, (b) appearance, and (c) salesperson/service. The three-factor measurement model is theoretically meaningful and demonstrated a high degree of invariance across the three samples.

Consumer–retailer love and attachment: Antecedents and personality moderators

“…Retail store image is posited as a three-dimensional, secondorder formative construct involving (a) a general store attributes dimension, (b) an appearance-related dimension, and (c) a salesperson/service dimension (Bearden and Netemeyer, 1999;Manolis et al, 1994). These factors help consumers decide which retailer is more likely to effectively serve utilitarian needs through a reliable functional performance, which is the basic assumption behind attachment (Park et al, 2007).…”

Recapturing store image in customer-based store equity: a construct conceptualization

“…Although researchers have investigated various attributes of a store image, store image scales suggest that the important attributes include general attributes (i.e., merchandise), store appearance, and salesmanship/service (Manolis et al, 1994) based upon functional, experiential, or symbolic benefits (Keller, 1993). Because the preceding discussion detailed the conceptualizations of store image, the following discussion will be limited to how this conceptualization fits into customer-based store equity.…”

Distribution Channel Image as an Antecedent Factor of the Consumer-Based Brand Equity Dimensions

“…(BERRY, 1969;BURT;CARRALERO-ENCINAS, 2000;DICKSON;ALBAUM, 1977;MANOLIS et al, 1994;NGOBO, 2004;SINHA;BANERJEE, 2004). Sinha e Banerjee (2004) concluíram que o fato das lojas oferecerem a marca preferida do consumidor, bem como serem reconhecidas por disponibilizar todas as marcas da categoria contribui para a formação da imagem da loja.…”

“…O ambiente físico das lojas contribui para a formação da imagem da loja (Berry, 1969;Burt;Carralero-encinas, 2000;Dabholkar;THORPE;RENTZ, 1996;Dickson;Albaum, 1977;Manolis et al, 1994;Sinha;Banerjee, 2004). O bom ambiente, o estilo, o lay out, a iluminação, a aparência externa e o mobiliário de exposição da loja influenciam a percepção da sua imagem (Sinha;Banerjee, 2004).…”

“…A percepção da qualidade de interação pessoal constitui um fator relevante na formação da imagem da loja (BERRY, 1969;DABHOLKAR;THORPE;RENTZ, 1996;DICKSON;ALBAUM, 1977;MANOLIS et al, 1994;SINHA;BANERJEE, 2004). A eficiência, vontade de ajudar, confiabilidade e atenção dos funcionários da loja afetam a percepção da imagem (SINHA;BANERJEE, 2004).…”