Consumer–retailer love and attachment: Antecedents and personality moderators

Vlachos, Pavlos A.; Vrechopoulos, Adam P.

doi:10.1016/j.jretconser.2012.01.003

Cited by 88 publications

(78 citation statements)

References 50 publications

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“…Similarly, recent studies show that intention to repurchase is the consequence of brand love (Sarkar and Murthy, 2012;Shuv-Ami, 2012;Vlachos and Vrechopoulos, 2012). Based on the above discussions, we propose that intention to repurchase is the consequence of a brand love relationship, as follows.…”

Section: Intention To Repurchasementioning

confidence: 72%

The Critical Role of Brand Love in Clothing Brands

Turgut¹,

Gültekin²

2015

Pressacademia

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This paper aims to explore brand love in the context of brand trust, resistance to negative information and intention to repurchase in the clothing brand context. Based on a sample of 400 respondents, simple regression and multiple regression analyses were conducted to analyse direct effects and bootstrapping analyses were run to examine mediating roles. The analyses indicate a significant positive effect of brand trust on brand love, resistance to negative information, and intention to repurchase. In addition, brand love is confirmed to positively influence resistance to negative information and intention to repurchase. Concerning mediating roles, brand love is the mediator of the relation between brand trust and resistance to negative information and intention to repurchase. These results provide guidance to managers of clothing brands by disclosing the importance of brand love and brand trust. Accordingly, to have a brand customers love, managers should invest in gaining consumers' trust. Such valuable relationships eventually facilitate consumer resistance against negative information and intention to repurchase.

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Section: Intention To Repurchasementioning

confidence: 72%

The Critical Role of Brand Love in Clothing Brands

Turgut¹,

Gültekin²

2015

Pressacademia

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“…CSR is about doing good deeds without expecting anything in return; consumers may use their associations with CSR companies to define themselves and maintain a positive inner and social self-image as they consume products [35].…”

Section: Consumer-company Identification (C-c Identification)mentioning

confidence: 99%

No Money? No Problem! The Value of Sustainability: Social Capital Drives the Relationship among Customer Identification and Citizenship Behavior in Sharing Economy

Wang

2017

Sustainability

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Abstract:This work provides a novel approach to the corporate social responsibility (CSR) concept and to CSR activities, using social capital as the driver of consumer citizenship behavior in the sharing economy business system. An online consumer questionnaire was carried out in Taiwan to examine seven proposed hypotheses to investigate the factors affecting behavior intention. The sample includes 445 participants and investigated their consumer citizenship behavior in response to companies' participation in CSR activities and sharing of economic opportunities, in this case, Airbnb Inc. This study uses structural equation modeling (SEM) to analyze the data. The result explores a new form of entrepreneurship marketing strategy and indicates that CSR has a positive effect on consumer-company (C-C) identification and the perceived value of sustainability. This study also establishes that social capital is the key mediator of the relationship between C-C identification and the perceived value of sustainability in consumer citizenship behavior. This research contributes to the idea that marketers should build well-designed CSR activities and deliver the perceived value of sustainability and consumer identification through social capital accumulation, which has proven to positively increase consumer citizenship behavior in the sharing economy environment. Consequently, the authors can suggest that entrepreneurs/executives should understand that CSR affects the perception of sustainability, consumer-company identification and improve consumer citizenship behavior. Most importantly, CSR activities focusing on sustainability issues and operating with social capital may lower costs and improve efficiencies as well. This finding could be viewed as a pioneering benchmark for further research.

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“…In particular, company usefulness may be prevalent in situations where consumers personally attach themselves to companies (Albert, Merunka, & Valette-Florence, 2008;Vlachos & Vrechopoulos, 2012) and/or where established relationships exist (Blodgett & Granbois, 1992;Eccles & Durand, 1998;Stephens & Gwinner, 1998). In such situations consumers feel a mutual and close relationship with a company, and may decide to invest in the relationship by providing feedback when needed (Vlachos & Vrechopoulos, 2012). This investing not only occurs on an affective base, it usually also is driven rationally.…”

Section: The Moderating Role Of Company Usefulnessmentioning

confidence: 99%

Negative online word-of-mouth: Behavioral indicator or emotional release?

Verhagen

Nauta

Feldberg

2013

Computers in Human Behavior

174

125

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The influence of negative online word-of-mouth on the behavior of those receiving it has been addressed extensively in the academic literature. Remarkably, the question whether negative online word-of-mouth should also be seen as a behavioral indicator of its sender remains unaddressed. Answering this question is relevant as it provides companies with insight into the need to engage in interaction with those who negatively express themselves online or whether these expressions should be seen as temporary emotional releases without any future conduct. To fill the existing research gap, this research paper proposes and empirically tests a sender-oriented model, investigating the influence of emotions, negative online word-of-mouth on repatronage and switching behavior. As disclosing negative feedback online may also reflect the sender's motivation to inform the consumer community or to provide constructive feedback to the company responsible for the dissatisfying consumption, community usefulness and company usefulness are included as behavioral moderators. The results of an empirical survey conducted amongst real senders of negative information confirm that negative online word-of-mouth is directly driven by positive and negative emotions and is strongly predictive for the sender's future conduct. The motivation to help other consumers was demonstrated to function as behavioral moderator. The paper concludes with theoretical and managerial implications, and suggests avenues for further research.

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Consumer–retailer love and attachment: Antecedents and personality moderators

Cited by 88 publications

References 50 publications

The Critical Role of Brand Love in Clothing Brands

The Critical Role of Brand Love in Clothing Brands

No Money? No Problem! The Value of Sustainability: Social Capital Drives the Relationship among Customer Identification and Citizenship Behavior in Sharing Economy

Negative online word-of-mouth: Behavioral indicator or emotional release?

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