Testing the technology acceptance model across cultures: A three country study

Straub, Detmar W.; Keil, Mark; Brenner, Walter

doi:10.1016/s0378-7206(97)00026-8

Cited by 804 publications

(458 citation statements)

References 22 publications

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“…On the other hand, PU and trust regression paths to AI do not hold invariant, consistent with previous cross-cultural studies (e.g. Straub et al, 1997;Pavlou and Chai, 2002), which attributed such variation to cultural dimensions (Hofstede, 1980). Variation of trust weight has been attributed to collectivism/individualism (the basic culture dimension of behavior regulation).…”

Section: Tablesupporting

confidence: 88%

“…Internet banking, a low social presence medium, may be less favored in more masculine cultures (focusing on assertiveness, performance, success, and competition) such as UK. In more feminine cultures (values related to gentler dimensions like quality of life, relationships, service, and care), such as KSA, face-to-face and rich media are not as necessary (Straub et al, 1997). However, other factors may also contribute, such as the limited number of banks in Saudi Arabia (only 16), which all offer similar services and charges and have equivalent reputations.…”

Section: Tablementioning

confidence: 99%

“…This rapid increase in eshopping generally and e-banking specifically emphasizes the need for research into models of e-customer behavior. Moreover, increasing globalization demands more insight into customers' technology acceptance behaviors in other, particularly lessdeveloped, cultures (Straub et al, 1997). …”

Section: Introductionmentioning

confidence: 99%

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Internet banking acceptance model: Cross-market examination

Alsajjan¹,

Dennis

2010

Journal of Business Research

234

168

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This is an authors' version of a paper accepted in its definitive form by the Journal of Business Research, © Elsevier, http://www.elsevier.com/wps/find/homepage.cws_home and has been posted by permission of Elsevier for personal use, not for redistribution. The article will be published in the Journal of Business Research, Volume 63 (2010 Internet Banking Acceptance Model: Cross-Market Examination AbstractThis article proposes a revised technology acceptance model to measure consumers' acceptance of Internet banking, the Internet Banking Acceptance Model (IBAM). Data was collected from 618 university students in the United Kingdom and Saudi Arabia. The results suggest the importance of attitude, such that attitude and behavioral intentions emerge as a single factor, denoted as "attitudinal intentions" (AI). Structural equation modeling confirms the fit of the model, in which perceived usefulness and trust fully mediate the impact of subjective norms and perceived manageability on AI. The invariance analysis demonstrates the psychometric equivalence of the IBAM measurements between the two country groups. At the structural level, the influence of trust and system usefulness on AI vary between the two countries, emphasizing the potential role of cultures in IS adoption. The IBAM is robust and parsimonious, explaining over 80% of AI.

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Section: Tablesupporting

confidence: 88%

Section: Tablementioning

confidence: 99%

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Internet banking acceptance model: Cross-market examination

Alsajjan¹,

Dennis

2010

Journal of Business Research

234

168

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“…For instance, few studies have empirically examined cultural issues associated with user technology acceptance. The mechanisms through which the culture exerts its influence are still unclear (e.g., Straub et al, 1997). Therefore, future research may focus on ''how'' questions by identifying the major cultural dimensions and their corresponding relationships with user technology acceptance.…”

Section: Resultsmentioning

confidence: 99%

The role of moderating factors in user technology acceptance

Sun

Ping

2006

International Journal of Human-Computer Studies

669

448

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Along with increasing investments in new technologies, user technology acceptance becomes a frequently studied topic in the information systems discipline. The last two decades have seen user acceptance models being proposed, tested, refined, extended and unified. These models have contributed to our understanding of user technology acceptance factors and their relationships. Yet they have also presented two limitations: the relatively low explanatory power and inconsistent influences of the factors across studies. Several researchers have recently started to examine the potential moderating effects that may overcome these limitations. However, studies in this direction are far from being conclusive. This study attempts to provide a systematic analysis of the explanatory and situational limitations of existing technology acceptance studies. Ten moderating factors are identified and categorized into three groups: organizational factors, technological factors and individual factors. An integrative model is subsequently established, followed by corresponding propositions pertaining to the moderating factors. r

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“…The opportunity to move beyond one's own country has produced many benefits to global businesses but has also raised issues when considering adoption of IT in different cultures. While the use of the technology acceptance model (TAM) has been used extensively when studying IT adoption in the US, researchers have noted that TAM is not valid when applied to other cultures (Straub, Keil, and Brenner, 1997). Differences in national culture can explain differences in adoption of technology (van Slyke, Belanger, and Comunale, 2004).…”

Section: Introductionmentioning

confidence: 99%

Cultural Differences and Technology Acceptance: A Comparative Study

Uğur

2017

JMC

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Research on the adoption and diffusion of new technology has long been of interest to IS researchers. As business globalization has increased, interest in IT adoption in cultures has increased. What aspects of adoption and diffusion are important to understand and acknowledge when considering IT adoption in countries that are culturally different? This paper provides a review of academic articles that have investigated adoption and diffusion around the world. A framework summarizing the main topics on cultural values as they relate to systems use, adoption, and development is presented. The paper concludes with findings that can enhance future research.

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Testing the technology acceptance model across cultures: A three country study

Cited by 804 publications

References 22 publications

Internet banking acceptance model: Cross-market examination

Internet banking acceptance model: Cross-market examination

The role of moderating factors in user technology acceptance

Cultural Differences and Technology Acceptance: A Comparative Study

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