“…In Latin America, the United States, and across the globe, research consistently documents high exposure to TV advertising for ultra‐processed foods, especially on children's programming and during peak viewing times. 65 , 66 , 67 , 68 , 69 , 70 Marketing tactics that disproportionately appeal to children, such as licensed cartoon characters, brand spokes‐characters, promotions, and fun/cool emotional appeals are common on TV and product packaging. 71 , 72 , 73 , 74 Research documenting other types of child‐directed food marketing is limited.…”