Técnicas multicriterio aplicadas a las redes sociales en el sector público: el uso de Twitter por distintos perfiles de fuerzas y cuerpos de seguridad

Tarradellas, Ester Guijarro; Santandreu-Mascarell, Cristina; Dáros, Lourdes Canós; Somavilla, Rebeca Díez; Griñón, María Eugenia Babiloni

doi:10.4185/rlcs-2018-1314

Cited by 7 publications

(2 citation statements)

References 9 publications

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“…Data from this research were collected using Twitonomy, a tool developed by Diginomy that keeps a record of every public tweet posted by an account. Twitonomy is commonly employed as it allows the collection of visual analytics on anyone's tweets, retweets, and replies (Guijarro et al, 2018). The importance of assessing the comparability of Twitter data is underlined in the literature (Chen et al, 2022), but we chose Twitonomy instead of the popular Twitter API because Twitonomy generates preprocessed data through customizable reports and visual analytics by account, using data on content, likes, and retweets to provide statistics.…”

Section: Methodsmentioning

confidence: 99%

Global political leaders during the COVID-19 vaccination: Between propaganda and fact-checking

Rivas-de-Roca¹,

Curiel²

2023

Polit. life sci.

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The advent of COVID-19 vaccination meant a moment of hope after months of crisis communication. However, the context of disinformation on social media threatened the success of this public health campaign. This study examines how heads of government and fact-checking organizations in four countries managed communications on Twitter about the vaccination. Specifically, we conduct a content analysis of their discourses through the observation of propaganda mechanisms. The research draws on a corpus of words related to the pandemic and vaccines in France, Spain, the United Kingdom, and the United States (n = 2,800). The data were captured for a five-month period (January–May 2021), during which COVID-19 vaccines became available for elderly people. The results show a trend of clearly fallacious communication among the political leaders, based on the tools of emphasis and appeal to emotion. We argue that the political messages about the vaccination mainly used propaganda strategies. These tweets also set, to a certain extent, the agendas of the most relevant fact-checking initiatives in each country.

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Section: Methodsmentioning

confidence: 99%

Global political leaders during the COVID-19 vaccination: Between propaganda and fact-checking

Rivas-de-Roca¹,

Curiel²

2023

Polit. life sci.

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“…To this end, Twitonomy is used to retrieve data for the study. Due to the vast amount of data it provides and analyzes, Twitonomy has been hailed as an excellent resource for Twitter data collection (Guijarro et al, 2018). It is an analytics application for Twitter that enables tracking and analysis of all Twitter activity, encompassing tweets, retweets, replies, mentions, and hashtags (Ioannidis, et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

Digital Technologies and Revolution in Africa: Complexities, Ambivalences, and Contextual Realities

Mwaura,

Dambo,

Ataguba

et al. 2023

SPIR

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Introductory statement The rise of digital technologies has brought about significant changes in revolutionary projects across Africa. The impact of these technologies on social movements and activism is complex and multi-faceted. This panel examines the role of technology in shaping African revolutionary projects, such as the use of social media platforms for mobilisation and coordination, and the challenges around issues like manipulation and exploitation. It also delves into the diverse goals and aspirations that drive these movements, from seeking social justice to reorganising social orders. By discussing these topics, the panel aims to provide attendees with a comprehensive understanding of the relationship between technology and revolution in Africa and the different discourses that shape these movements. Relationship between the papers The first paper focuses on Kenya and examines the role of digital technologies, specifically social media, in promoting socio-political change and revolution. The author notes that Kenya has been regarded as one of the technological hubs in Africa, and the increased use of internet technologies has become part of the everyday life of most citizens, especially in urban areas. Social media has become essential for political participation in Kenya, particularly among marginalised communities such as the youth and women. The author highlights the dynamics of protests and socio-political issues that shape socio-political movements, emphasising the use of social media in politically led and grassroots-led protests. On the other hand, paper B looks at Nigeria and explores the forms of civic engagement and citizenship performance on Twitter spaces leading up to the country's 2023 national elections. The author uses the lens of digital citizenship to situate citizens as politically engaged subjects who gather and share information and make rights claims online, potentially altering the balance of power. The author acknowledges the need for contextual understanding when studying a country like Nigeria imbued with culture and diversity. The author also highlights how new media technologies facilitate African digital citizenship and the tacit and observable ways citizens experience their social and cultural context in digital environments that may be uniquely African. Paper C examines the presence of influencers and grievances among the "soro soke" generation during Nigeria's 2023 election cycle. The study aims to show the significance of influencers in the core networks of "soro soke" election tweeters and how their grievances are expressed through personalized statements of hopes, frustrations, and lifestyles that lead to collective action. Additionally, the author explores the response of leading presidential candidates to the #EndSARS movement, highlighting how the movement connected the "soro soke" generation with like-minded politicians and how resources were mobilized to support them. Paper D critiques the discourse of social media platforms driving political revolutions in Southern Africa. It rejects the technological determinism and solutionism approaches and favours theoretical toolkits such as social shaping of technologies, structuration theory and technological dramas. The paper explores digital technologies' complex roles in political struggles, acknowledging their potential for democratization, citizen participation and political voice, as well as negative impacts like digital surveillance, authoritarianism, disinformation campaigns, cyberbullying, and dark participation. It highlights the disruptive tendencies of hashtag movements in Southern Africa, examining digital technologies' positive and negative outcomes. This study contributes to understanding the relationship between digital technologies and political struggles in Southern Africa and challenges revolutionary technologies, actors, movements, and goals' rhetoric on social media. This paper examines how African youth and first-generation young African diasporas in the USA, UK, and France use social media to contest and reframe global media narratives about Africa and its people. It analyzes subversive online narratives that challenge settler colonialism legacies and global north media control. Social media provides a new frontier for disrupting media hegemonies and challenging stereotypes. The study concludes that social media facilitates protests and increases opportunities for youth engagement in collective action. African youth and diasporic communities use social media to challenge negative stereotypes and reframe global media narratives about Africa, redefining identities in the process. All 5 papers are related in that they all focus on the role of digital technologies in shaping political and social change. They explore how digital technologies are leveraged to challenge dominant narratives, amplify alternative voices, and mobilize collective action. The abstracts also share a critical perspective that seeks to move beyond deterministic and solutionist approaches to analyzing the relationship between society and technologies and instead highlight the complex and multifaceted ways in which digital technologies can enable or constrain political struggles. In addition, the abstracts focus on different geographic contexts, including Nigeria, Kenya, Southern Africa, and the diaspora in the USA, UK, and France, indicating the global reach of digital technologies in shaping political and social change. Overall, the abstracts highlight the potential of digital technologies as a tool for challenging dominant narratives and mobilizing collective action while also acknowledging the ambivalent and contested nature of their impact.

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Propuestas para unas estrategias de marketing en redes sociales, más eficientes. El análisis de las cuentas corporativas universitarias

Matosas-López

Cuevas-Molano

2021

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El presente trabajo examina los aspectos a considerar para alcanzar estrategias de marketing en redes sociales más eficientes. Los autores revelan las variables que llevan al usuario a reconocer, empleando retuits y favoritos, las publicaciones realizadas por las cuentas corporativas de instituciones universitarias. La investigación explora una muestra de diez universidades españolas y un total de 18.092 publicaciones, en la red social Twitter. El estudio adopta una metodología cuantitativa en la que se examinan treinta variables. Los investigadores llevan a cabo un análisis descriptivo y dos regresiones lineales; revelando: (a) las tendencias de uso habituales, y (b) las variables que inciden en el reconocimiento del contenido publicado a través de retuits, por un lado, y de favoritos, por otro. Los resultados corroboran la existencia de dos modelos de regresión robustos. El primero (p-valor < ,0001 y R2= ,792) muestra cómo el reconocimiento de las publicaciones mediante retuits viene determinado por el uso de enlaces y hashtags. El segundo (p-valor < ,0001 y R2= ,886), por su parte, revela que el reconocimiento del contenido en forma de favoritos está condicionado por el volumen de publicaciones diarias y las publicaciones realizadas de 8:00 a 10:00 am. Los hallazgos de la presente investigación proporcionan, a académicos y profesionales, una visión actualizada de cuáles son las variables que inciden en estos indicadores de reconocimiento y que, por consiguiente, conducen a estrategias de marketing en redes sociales más eficientes.

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Técnicas multicriterio aplicadas a las redes sociales en el sector público: el uso de Twitter por distintos perfiles de fuerzas y cuerpos de seguridad

Cited by 7 publications

References 9 publications

Global political leaders during the COVID-19 vaccination: Between propaganda and fact-checking

Global political leaders during the COVID-19 vaccination: Between propaganda and fact-checking

Digital Technologies and Revolution in Africa: Complexities, Ambivalences, and Contextual Realities

Propuestas para unas estrategias de marketing en redes sociales, más eficientes. El análisis de las cuentas corporativas universitarias

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