Technology readiness and usage: a global-identity perspective

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; Zdravković, Srđan; Zhou, Joyce X.

doi:10.1007/s11747-008-0130-0

Cited by 103 publications

(86 citation statements)

References 80 publications

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“…Each dimension of TRI accounts for four to five items. In line with past research, we created a composite readiness index based on averages of each dimension (Westjohn et al 2009;Walczuch Lemmink, and Streukens 2007).…”

Section: Technology Readinessmentioning

confidence: 99%

The Role of M-Commerce Readiness in Emerging and Developed Markets

Ashraf

Thongpapanl

Mengüç

et al. 2017

Journal of International Marketing

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Although mobile commerce growth shows a promising trend and provides ample potential for retailers around the globe, several studies have shown that m-commerce has failed so far in attracting the hearts and minds of potential customers across different countries. Unlike past studies that examine single countries and/or developed markets, this study advances the literature by comparing m-commerce customers' behavioral intentions and actual behaviors using data from 812 m-commerce users across four countries (Australia, India, U.S., and Pakistan). This four-country context offers a unique opportunity for understanding how m-commerce consumers' behaviors differ across disparate national markets. We propose a conceptual framework linking m-commerce users' behaviors (intentions and actual usages) to its key drivers including ubiquity and habit, and develop hypothesis about the moderating roles of m-commerce readiness and habit in these linkages. The results reveal important asymmetries between m-commerce readiness stage and between habit: users at early m-commerce readiness stage assign more importance to ubiquity relative to habit in influencing purchase intentions, whereas the opposite is true for the users who are at an advanced m-commerce readiness stage. Habit moderates the influence of ubiquity such that its importance in determining intention decreases as the behavior in question takes a more habitual nature. We outline how m-retailers operating across different countriesdeveloped and developing-should adapt their marketing strategies to customers at different mcommerce readiness stages.

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Section: Technology Readinessmentioning

confidence: 99%

The Role of M-Commerce Readiness in Emerging and Developed Markets

Ashraf

Thongpapanl

Mengüç

et al. 2017

Journal of International Marketing

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“…al, 2010). Many studies have been carried out to test relationships between technology readiness and different variables such as cosmopolitanism, global identification, promotion focus, prevention focus (Westjohn et al, 2009) H1: There is difference between male and female in terms of purchasing items through the internet.…”

Section: Literaturementioning

confidence: 99%

Technology Readiness for New Technologies: An Empirical Study

Bakırtaş¹

2017

jisr

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In this study, the researchers examined the relationship among factors of technological readiness, departments and class levels of undergraduate student. Technology reading index scale was adapted from Parasuraman (2000). This study was based on empirical investigation of 891 undergraduate students of Faculty of Economics and Administrative Sciences and Engineering of Aksaray University in Turkey. Chi-square analysis, independent sample t-test and analysis of variance (ANOVA) procedures were used to test the hypotheses. Findings of the study indicated that there was a significant difference in the scores between two undergraduate student groups (computers weighted departments vs. not computers weighted departments) for DIS and INS. Similarly, there was a significant difference in the scores in terms of gender for only the two factors. There was female scoring higher than male scoring. The subscales of technology reading index were different according to student's departments and class levels. The study was discussed implications of the findings and directions for future research.

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“…It has impacts on consumer satisfaction and service quality Dabholkar 1991;Meuter et al 2000). TR is also a determinant of technology adoption and usage (Davis 1989;Davis et al 1989;Elliott et al 2008;Koufaris 2002;Lam et al 2008;Liljander et al 2006;Lin and Hsieh 2006;Massey et al 2007;Niehm et al 2010;Westjohn et al 2009). Liljander et al (2006) found that customer attitude, adoption, and evaluation were only slightly affected by technology readiness.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis

2012

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Technology infusion into service procedures has enhanced the rise of self-service technology. Technology-based services help businesses provide more flexibility, efficiency, and variety to customers. Therefore, it increases the customer's perceived value from the business's viewpoint. However, technology-based services are usually novel to most customers. As a result, customers who lack sufficient experience with using technologybased services may feel extreme frustration. The purpose of this study was to empirically examine how technology readiness (TR) affects customer perceived value (CPV). Data were collected from consumers who took the high speed rail in Taiwan in June 2009. As expected, optimism and innovativeness had positive impacts on CPV while discomfort and insecurity had negative impacts on CPV.

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Technology readiness and usage: a global-identity perspective

Cited by 103 publications

References 80 publications

The Role of M-Commerce Readiness in Emerging and Developed Markets

The Role of M-Commerce Readiness in Emerging and Developed Markets

Technology Readiness for New Technologies: An Empirical Study

The Effects of Technology Readiness on Customer Perceived Value: An Empirical Analysis

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