The aim of this study is to investigate the factors affecting cloud computing technology application by using technology acceptance model 3 (TAM3). The conceptual model was empirically analysed. While the experience of employees has no moderating effect on the relationship between subjective norm and perceived usefulness, the effect of perceived ease of use on perceived usefulness is moderated by experience. In other words, the higher the experience, the higher the effect of perceived ease of use on perceived usefulness. In addition, perceived ease of use, in terms of the perceived enjoyment and playfulness variables, has a mediating effect. Perceived usefulness and perceived ease of use in cloud computing have positive effect on behavioral intention. Research on cloud computing and technology acceptance model has overlooked the mediating and moderating effect of variables in TAM3, on which very little work has been done.
Teknoloji Hazırlık İndeksi (TRI), bireylerin teknoloji kullanma istekliliğini belirlemek için kullanılmıştır. Bu çalışma, akademik personelin yeni teknoloji inancı ve kullanımı arasındaki farklılıklara odaklanmaktadır. Bu çalışma Teknoloji hazırlık indeksinin (TRI) her boyutunun (iyimserlik, yenilikçilik, rahatsızlık, güvensizlik), algılan fayda ve kullanım kolaylığı gibi boyutlara sahip olan Teknoloji Kabul Modeli (TAM) üzerindeki etkisini incelemektedir. Analiz sonuçları, TRI'nin yenilikçilik boyutunun algılanan kullanım kolaylığı üzerinde pozitif etkiye sahip iken, iyimserlik boyutunun ise hem algılanan fayda hem de algılanan kullanım kolaylığı üzerinde etkiye sahip olduğunu göstermiştir. TRI ve TAM üzerine yapılmış olan araştırmalar, akademik personelin gelişiminde teknoloji hazırlığı ve kabulünün potansiyel rolünü göz ardı etmiştir. Bu çalışma, akademik personelin yeni teknolojiye karşı inancı ve kullanımını analiz etmektedir.
In this study, the researchers examined the relationship among factors of technological readiness, departments and class levels of undergraduate student. Technology reading index scale was adapted from Parasuraman (2000). This study was based on empirical investigation of 891 undergraduate students of Faculty of Economics and Administrative Sciences and Engineering of Aksaray University in Turkey. Chi-square analysis, independent sample t-test and analysis of variance (ANOVA) procedures were used to test the hypotheses. Findings of the study indicated that there was a significant difference in the scores between two undergraduate student groups (computers weighted departments vs. not computers weighted departments) for DIS and INS. Similarly, there was a significant difference in the scores in terms of gender for only the two factors. There was female scoring higher than male scoring. The subscales of technology reading index were different according to student's departments and class levels. The study was discussed implications of the findings and directions for future research.
World populations have increased day by day. Thus, production volume of companies have increased depend on increasing population. Besides, fashion and/or technology influence consumer's goods or services purchasing decision. Consequently, the type and the number of product produced have increased and natural resources both more are being used and depleted. At this point has come to the fore the consumer's environmental concern and ecological behavior and has gained importance. Studies about environmental concern in marketing began depending on living of some problems in the early 1970s. Environmental concern concept assesses in terms of both individual concern and social concern. Individual concern states to abuse of the environment of individual consumers while social concern states perceived need for social, political, and legal changes to protect the environment. There is a positive relationship between environmental concern and ecological behavior. This study was examined the relationship between materialism, consumer ethics, environmental concern and ecological consumer behavior. This study was carried out between dates of September and November 2013. To test the hypotheses of the study, regression analysis has been used. Results show that consumer ethics has positive impact on both environmental concern and ecological behaviour of consumer. Besides, materialism has negative impact on ecological behaviour.
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