“…Efforts to develop cassava as a crucial commodity require support in the aspect of post-harvest, including processing, marketing, management, and business innovation. Moreover, several studies of agricultural commodity development strategies, including cassava, have mainly applied a SWOT analysis, which resulted in the generic strategy formulation (Carvalho & Vasconcelos, 2013;Hasibuan & Nazir, 2017;Peuo et al, 2021; Strategic Orientations to Strengthen Policymaking ….. (Kusnandar, Setyowati, and Rahayu) Rozi, Sutrisno, & Elisabeth, 2022). This study employed the Principle Component Analysis (PCA) approach by testing 16 factors (differentiation, cost leadership, prospector, defender, analyzer, reactor, market penetration, market development, product development, diversification, product focus, stability, product flexibility, market flexibility, market knowledge, and shorter return focus) to provide a more specific strategic orientation formulation.…”