Artikel ini bertujuan untuk membedah desain model pembelajaran. Metode penelitian menggunakan penelitian dan pengembangan Research and Development (R&D) dengan menggunakan model pengembangan prosedural mengadaptasi model ADDIE (Analyze, Design, Develop, Implement, and Evaluation). Hasil penelitian menunjukkan sebagai berikut: pertama, analysis, yaitu melakukan analisis kebutuhan, mengidentifikasi masalah (kebutuhan), dan melakukan analisis tugas. Kedua, design, tahap desain ini, merumuskan tujuan pembelajaran. Ketiga, development, adalah proses mewujudkan blue-print dengan inovasi media digital. Keempat, implementation, adalah langkah nyata untuk menerapkan sistem pembelajaran yang sedang kita buat. Kelima, evaluation, yaitu proses untuk melihat apakah sistem pembelajaran yang sedang dibangun berhasil, sesuai dengan harapan awal atau tidak. Berdasarkan pengembangan instruksional model ADDIE tersebut kemudian diadopsi dalam tahapan pengembangan model pembelajaran Pendidikan Kewarganegaraan dengan nama MPC (Modification of Project Citizen) yang relevan di era media digital dan dikembangkan berdasarkan implementasi pendidikan karakter dan ketercapaian kompetensi Pendidikan Kewarganegaraan. Kata kunci: Desain PKn Media digital Pendidikan karakter ABSTRACT Keywords: Civic Education Instructional design Digital Media Character Education This research aims to explain the design of Citizenship Education Learning Model. The research method uses research and development (Research and Development (R & D) and adopt the ADDIE model (Analyze, Design, Develop, Implement, Evaluation) The sample in this study involved state and private universities in Central Java. The results of the study, first, Analysis is to do a needs analysis, identify problems (needs), and perform task analysis. The design phase is to formulate learning objectives. Third, development is the process of creating blueprint with digital media innovation. Fourth, implementation is a real step to implement the learning system that we are making. Fifth, evaluation is a process to see whether the learning system succeed, according to initial expectations or not. Based on the ADDIE model instructional development, it was later adopted in the stages of developing the Citizenship Education learning model, with the modification of MPC (Modification of Project Citizen) relevant in the era of digital media and developed based on the implementation of character education and achievement of competencies in Citizenship Education.