Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

Braak, Anne ter; Geyskens, Inge; Dekimpe, Marnik G.

doi:10.1016/j.jretai.2014.01.003

Cited by 108 publications

(90 citation statements)

References 73 publications

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“…For example, does a higher speed of adjustment take place primarily during the initial months of the contraction, after which some habituation takes place? And how about the frugal fatigue discussed in ter Braak et al (2014)? Do customers re-evaluate and adjust their coping behavior when the contraction lingers on for too long?…”

Section: Lamey (2014)mentioning

confidence: 99%

“…Do consumers favor local over global brands more during contractions than during 12 Dubé et al (2017), for example, use a different identification strategy than Lamey et al (2007Lamey et al ( , 2012, and come to much smaller effect sizes for the impact of a recession on private-label growth. 13 Talay et al (2012), for example, show how the severity of the recession presents a boundary condition to the benefits of launching new products during economic downturns, ter Braak et al (2014) discuss the role of the length of the economic cycle, while Mascarenhas and Aaker (1989) distinguish between early and late contraction phases.…”

Section: Development Of Relevant Contingency Frameworkmentioning

confidence: 99%

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Business cycle research in marketing: a review and research agenda

Dekimpe

Deleersnyder

2017

J. of the Acad. Mark. Sci.

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Business cycles (BCs) may affect entire markets, and significantly alter many firms' marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm and brand performance, depends to a large extent on how firms adjust their marketing mix in response to these macroeconomic swings. In this study, we review the growing marketing literature on how to attenuate or amplify the impact of BC fluctuations. Our discussion focuses on three key aspects: (1) the scope of, and insights from, existing BC research in marketing, (2) advancements in the methods to study various BC phenomena in marketing, and (3) some emerging trends that offer new challenges and opportunities for future BC research in marketing.

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Section: Lamey (2014)mentioning

confidence: 99%

Section: Development Of Relevant Contingency Frameworkmentioning

confidence: 99%

Business cycle research in marketing: a review and research agenda

Dekimpe

Deleersnyder

2017

J. of the Acad. Mark. Sci.

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“…Past work suggested that the best positioning strategy for a private label depends on how it competes with national brands and its own quality level (Choi and Coughlan, 2006). Given the fact that some private labels can objectively be of better quality than national brands (Sethuraman and Gielens, 2014), especially premium private labels (Braak et al, 2014;Geyskens et al, 2010), the competition between private labels and national brands remains an important subject for research.…”

Section: Introductionmentioning

confidence: 99%

Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions

Rossi

Borges

Bakpayev

2015

Journal of Retailing and Consumer Services

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“…The use of the private label strategy has gained prominence in the world, becoming increasingly important for retail (Braak, Deleersnyder, Geyskens, & Dekimpe, 2013;Braak, Geyskens, & Dekimpe, 2014;Miquel-Romero, Caplliure-Giner, & Adame-Sánchez, 2014).…”

Section: Private Label and Retailmentioning

confidence: 99%