The aim of this study is to explore the effects of gender and salient identity on sustainable consumption. In particular, this research investigates how gender effects on sustainable consumption may be contingent to the identity that is salient to the consumer during the evaluation process (personal vs. social). According to identity‐based motivation theory, the salience of personal identity means that people temporarily think about themselves as individuals, whereas social identity salience means that people see themselves as part of a group. The results from an experimental study indicated that when personal identity was salient, female participants declared higher levels of sustainable consumption compared with male participants. However, when social identity was salient, male participants increased their sustainable consumption intentions to the same level as female participants. Finally, this research discusses the theoretical and managerial implications on identities, gender and sustainable consumption.
International audienceMarketers are progressively using product placements to counteract technology that enables consumers to skip advertisements. However, consumers are increasingly multitasking while they watch videos, which might affect placement effectiveness. In France we conceptually replicate research on product–plot integration and multitasking that was originally conducted in the United States to analyze how different levels of cognitive charge influence this phenomenon. Results show that participants under moderate cognitive load liked intrusive placements. However, participants under high cognitive load were significantly less positive toward intrusive placements. The results show a potential U-shaped relationship between placement integration and levels of cognitive load
Verificou-se, mediante análises de composição química e ensaio de digestibilidade com ovinos, o efeito dos tratamentos químico (amonização com uréia) e biológico (inoculação com o fungo Pleurotus ostreatus) sobre o valor nutritivo do feno de Brachiaria decumbens. Ambos os tratamentos duraram 42 dias; após esse período, o feno foi seco e moído para fornecimento aos animais. As dietas experimentais foram: feno não tratado (FNT); feno não tratado + uréia (FNT + U); feno inoculado com fungo + uréia (FTB + U); e feno amonizado + feno não tratado (FTQ + FNT). As dietas FNT + U, FTB + U e FTQ + FNT foram isonitrogenadas. Tanto o tratamento químico como o biológico causaram mudanças na composição química do feno. A amonização elevou os teores de proteína bruta (PB) e fibra em detergente ácido (FDA) e reduziu os teores de hemicelulose (HEM) e a proporção de hemicelulose na parede celular (HEM-FDN). Já o tratamento biológico tendeu a aumentar o teor de PB; elevou os teores de FDA, lignina (LIG), a proporção de celulose na parede celular (CEL-FDN) e a proporção de lignina na parede celular (LIG-FDN); e reduziu os teores de fibra em detergente neutro (FDN), HEM e HEM-FDN. Entretanto, diminuiu a digestibilidade da matéria seca (MS), FDN, celulose (CEL) e FDA, mas aumentou o consumo, provavelmente em decorrência do menor teor de FDN e menor tamanho médio de partículas, o que causou maior velocidade de passagem. Os tratamentos biológico e químico são alternativas importantes no incremento do valor nutritivo de materiais lignocelulósicos, todavia, os resultados obtidos neste ensaio não foram satisfatórios.
Modality-specific sensory systems are capable to directly influence human perception. This research investigates how the activation of oral movements that resemble either ingestion (inward movement) or expectoration (outward movement) kinematics affect food perception and consumption. We build on the idea that oral movements serve as simple knowledge basis for more complex judgments. Five studies show that unobtrusively activating oral movements through food names that mimic ingestion (vs. expectoration) lead to increases in perceived taste and food consumption. We provide evidence on the role of oral movement as the underlying mechanism driving the effects. We show that these effects take place across different languages and are consistent when we use words only, words and image, or actual products. Marketers should find important implications in recognizing that inward names can increase food evaluation and consumption.
RESUMOAvaliou-se o efeito da utilização de níveis crescente de minerais orgânicos sobre a qualidade externa e interna de ovos e a resistência de ossos da tíbia de poedeiras semi-pesadas. Foram utilizadas 256 aves, com idade inicial de 30 semanas, distribuídas em 64 gaiolas perfazendo quatro aves por gaiola em delineamento inteiramente ao acaso. Os tratamentos consistiram da inclusão de minerais inorgânicos ou níveis crescentes de orgânicos na dieta basal das poedeiras, resultando em quatro tratamentos. Foram avaliados peso do ovo (g), gravidade específica, peso (g) e espessura (mm) da casca, altura do albúmen (mm), unidade Haugh, peso da gema (g) e do albúmen (g) e resistência óssea (kg). Houve diferença significativa (P>0,05) entre as médias para peso do ovo e do albúmen. O fornecimento de dietas suplementadas com minerais orgânicos, em nível intermediário resultou na produção de ovos mais pesados, com maior peso de albúmen, e na manutenção das demais características de qualidade externa e interna dos ovos e de resistência óssea.Palavras-chave: poedeira, peso do albúmen, peso do ovo
ABSTRACT
The effect of increasing levels of organic minerals on the external and internal quality of eggs and tibia
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