2018
DOI: 10.1177/1354816618762186
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Sustainability of a national arts festival

Abstract: With more than 600 annual South African festivals to choose from, the ongoing sustainability of established festivals is uncertain. The rationale of sustainability usually rests on what renewable social, economic and cultural benefits the festival offers the community. However, changing visitor characteristics and economic difficulties putting more strain on the disposable income of households compel organizers and marketers to rethink their strategy in order to ensure the sustainability of festivals. This nov… Show more

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Cited by 14 publications
(2 citation statements)
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References 68 publications
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“…Festivals in South Africa before COVID-19 were a booming sector: In 2018, Van Heerden and Saayman (2018) found that there were more than 600 festivals of various kinds per year in South Africa. Although some of them were already starting to experience a drop in visitor numbers (and spending) as South African economic growth slowed, festivals were still seen as an excellent way to increase tourist spending, support the creative economy, and improve access to arts and culture for audiences (Snowball and Antrobus, 2021).…”
Section: Context: Creative Industries In South Africa and The South A...mentioning
confidence: 99%
“…Festivals in South Africa before COVID-19 were a booming sector: In 2018, Van Heerden and Saayman (2018) found that there were more than 600 festivals of various kinds per year in South Africa. Although some of them were already starting to experience a drop in visitor numbers (and spending) as South African economic growth slowed, festivals were still seen as an excellent way to increase tourist spending, support the creative economy, and improve access to arts and culture for audiences (Snowball and Antrobus, 2021).…”
Section: Context: Creative Industries In South Africa and The South A...mentioning
confidence: 99%
“…Today, festivals and special events are one of the fastest-growing types of tourism attraction worldwide (Crompton and McKay 1997;van Heerden 2003;Getz 1997;Thrane 2002 cited in Saayman andSaayman 2005). Festival tourism creates place attachment, and provides new paths of rejuvenation for destinations.…”
Section: Festivals As Creative Destinationmentioning
confidence: 99%