Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches

Choi, Kanghwa; Kang, Hee Jay; Kim, Chang-Hee

doi:10.1016/j.tourman.2021.104348

Cited by 29 publications

(15 citation statements)

References 101 publications

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“…Cao et al [ 33 ] believed that economic development, resource endowment, industrial structure, transportation development, information technology, and institutional supply affect tourism efficiency. Choi et al [ 34 ] found that pure technology inefficiency led to festival tourism’s inefficiency.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Tourism Efficiency and Its Drivers to Understand the Backwardness of the Tourism Industry in Gansu, China

Xue

Ahmad

et al. 2022

IJERPH

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Gansu Province is rich in tourism resources, and it is the hometown of the “copper galloping horse”, which is the logo of China’s tourism. However, the scale and revenues of tourism in Gansu province are still at a low level. This paper first evaluated the tourism efficiency of 14 cities and prefectures of Gansu Province in China from 2011 to 2019 using the super-slack-based measure (Super-SBM) and then investigated the internal driving mechanism of the efficiency change through the Global Malmquist-Luenberger (GML) index and its decomposition, and finally analyzed the external influencing elements of tourist efficiency by the Tobit model. The results revealed that the tourism efficiency of Gansu Province had increased rapidly during the study period, especially after 2016, the rising range increased. From 2011 to 2019, the cumulative changes in GML index, technological change (TC), and efficiency change (EC) of tourism efficiency in Gansu Province were 5.053, 4.145 and 1.160, respectively, indicating that the improvement of tourism efficiency in Gansu province is mainly due to technological progress. The regression results of the Tobit model show that the status of the tourism industry, trade openness, information level, and technological innovation level can significantly promote tourism efficiency in the province. At the same time, upgrading the industrial structure and the improvement of greening coverage inhibit tourism efficiency. However, the impact of the economic development level on the tourism efficiency of Gansu Province is not apparent. According to the research results, this paper puts forward corresponding suggestions to promote the development of tourism in Gansu Province. This study is crucial for hospitality, tourism, and policy sectors to understand the underlying factors and promote the healthy development of the tourism industry in Gansu Province.

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Section: Literature Reviewmentioning

confidence: 99%

Exploring Tourism Efficiency and Its Drivers to Understand the Backwardness of the Tourism Industry in Gansu, China

Xue

Ahmad

et al. 2022

IJERPH

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“…However, the recent surge in excessive competition between local festivals poses a serious threat to the overall sustainability of festival tourism [35]. In the case of South Korea, too, there are phenomena of low tourist satisfaction due to the lack of unique vision or values of festivals, poor operation and management, poor festival programs, insufficient infrastructure, and service policies that do not effectively meet the needs of visitors [36].…”

Section: Festivalscapementioning

confidence: 99%

Assessing Economic Value of Local Festivals for Sustainable Development: A Case of Yeongju Korean Seonbi Culture Festival

2021

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Diversity of financial resources is important to increase the sustainability of festivals. This is because even if one of the festival’s resources is stopped by external variables, the festival can be continued with other resources. Local festivals often suffer from low levels of economic independence as a primary concern for their economic sustainability. To solve the aforementioned real-world problem, this study investigated the determinants of festival goers’ willingness to pay for the development fund for the local festival. By using the CVM method, this study initially hypothesized four festival quality factors, three festival related decisions, and four demographic factors in the model. In total, 695 questionnaires were collected from visitors who completed the festival experience through an on-site survey for the Korean Seonbi Culture Festival in Yeongju, Korea. Based on a double-bounded DC CVM, the results of this study showed that festival environment, past visit experience, and demographic factors were significant determinants of festival goers’ willingness to pay for the fund. In addition, it was attempted to estimate the value of this festival through WTP (WTP; willingness to pay). This study offers the foundation for the introduction of a development fund to make the local festival economically sustainable. The theoretical and managerial implications are discussed.

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“…Also, as the biggest beer brand, Tsingtao Beer has become a symbol of Tsingtao. Developing unique foods and beverages are required to draw tourists from other country and regions [3]. As a local brand, Tsingtao Beer International Festival is charming enough to attract foreigners.…”

Section: Well-known By Individualsmentioning

confidence: 99%

Study on the Change of Sales and Influence of Tsingtao Beer during Epidemic

Jiang¹

2021

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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Tsingtao Beer was set in 1903 as one of the most famous and biggest beer brands in China. However, in 2020, Yang believes that the coronavirus and the quarantine policies limited tourism and also have an impact on the sale of the Tsingtao Beer [1]. This paper mainly illustrates the Sale volume changes during the epidemic and the further development of Tsingtao Beer after the post epidemic era based on the SWOT and PEST analysis. Besides, this paper will study the sale and business strategies of Tsingtao Beer. Based on the analysis, this paper will point out the defects and advantages of the Tsingtao Beer and find out the solutions.

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Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches

Cited by 29 publications

References 101 publications

Exploring Tourism Efficiency and Its Drivers to Understand the Backwardness of the Tourism Industry in Gansu, China

Exploring Tourism Efficiency and Its Drivers to Understand the Backwardness of the Tourism Industry in Gansu, China

Assessing Economic Value of Local Festivals for Sustainable Development: A Case of Yeongju Korean Seonbi Culture Festival

Study on the Change of Sales and Influence of Tsingtao Beer during Epidemic

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