Sustainability Marketing – The Environmental Perspective

Sharma, Rishi Raj; Kaur, Tanveer; Syan, Amanjot Singh

doi:10.1108/978-1-80071-244-720211006

Cited by 2 publications

(2 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Given the advantages of green marketing, many organisations have implemented this strategy to boost profits while reducing pollution. This green marketing strategy is an innovative way to develop a competitive edge and gain success (Sharma et al , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

Patwary

Mohamed

Rabiul

et al. 2022

NBRI

View full text Add to dashboard Cite

Purpose This study aims to examine the effects of green marketing tools on tourists’ behavioural intention to buy green products by measuring individuals’ subjective norms, attitudes and perceived behavioural control. Design/methodology/approach A total of 421 international tourists from several tourist attractions in Malaysia, selected through convenience sampling, participated in a survey. Findings The analysis results using partial least squares structural equation modelling suggest that behavioural intention of international tourists is firmly influenced by attitude, perceived behavioural control, subjective norms and green marketing tools. However, the subjective norm does not work as a mediator. Practical implications The relationships established in this study provide insight into hoteliers’ knowledge for further implementation of green marketing strategies (eco-label, eco-brand, environmental advertising), which can enhance green attitudes and behavioural intention of purchasing green products in the hospitality industry. Originality/value This study expands the theory of planned behaviour by including green marketing tools to measure international tourists’ green buying tendency in Malaysia.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

Patwary

Mohamed

Rabiul

et al. 2022

NBRI

View full text Add to dashboard Cite

show abstract

“…More and more frequently they make informed decisions in the area of their ecological footprint and have an increasing propensity to influence others' sustainable behaviors. However, as stressed by Sharma, Kaur, and Syan [8], this ecological thinking very often has an economical background-saving the world, by means of, for instance, switching off the light or buying eco-efficient household appliances saves on bills.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Environmental Awareness on Responsible Energy Consumption—The Case of Households in Poland

et al. 2022

View full text Add to dashboard Cite

The growing impact of consumption on the environment has been attracting much attention from academics for the last couple of decades and has caused inquiries into the antecedents of responsible consumption. Previous studies focused on analyzing different antecedents of responsible consumption in various areas and contexts. However, very few studies investigated the antecedents of responsible consumption in the energy sector, and only a few referred to emerging European countries. The aim of the paper is to examine the effect of environmental awareness on responsible energy consumption. Data for this study have been collected using the survey methodology. A total of 1407 households were selected as a sample for the CAWI methods of gathering data. The territory of the study population is Poland. The methodology of research involves several measurement scales of theoretical constructs. The constructs′ reliability coefficients, as well as discriminant and convergent validity indices, showed an adequate level of measurement quality. Based on reliable and valid latent variables, the comparative analysis of mediated path models with moderated mediation is estimated. Structural causal modeling with d-separation check and sensitivity analysis of indirect causal paths is applied to test the causal research hypothesis under study. The research results confirm the significant mediational role of mobilizing attitude and environmental awareness in explaining relationships between perceived consumer effectiveness and energy efficiency and curtailment behaviors.

show abstract

Sustainability Marketing – The Environmental Perspective

Cited by 2 publications

References 5 publications

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective

The Influence of Environmental Awareness on Responsible Energy Consumption—The Case of Households in Poland

Contact Info

Product

Resources

About