“…Water conservation, towel and linen reuse programmes, the use of energy-efficient light bulbs and wastewater treatments are among the most popular green practices adopted in the lodging industry (Bohdanowicz, 2006;Chan, Wong, & Lo, 2009;Russell, Lafferty, & Loudoun, 2008). Certain research findings report that hotel managers and owners claim that cost reduction is the most influential driving force for adopting green practices (Bohdanowicz, 2005(Bohdanowicz, , 2006Dodds & Holmes, 2011;Warnken, Bradley, & Guilding, 2005), while the majority of studies report the factor of cost-effectiveness of green practices as an important aspect of green integration (Rahman, Reynolds, & Svaren, 2012;Russell et al, 2008;Sampaio, Thomas, & Font, 2012;Tari, Claver-Cortes, Pereira-Moliner, & Molina-Azorin, 2010;Teng, Horng, Hu, Chien, & Shen, 2012). Hotel owners further highlight that the potential negative effect of green practices on quality inhibits the adoption of green practices (Tzschentke, Kirk, & Lynch, 2008a).…”