If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this work is to examine the range of information consumers seek on labels of quality products and construct an indicative check-list of various types of informational labeling as well as to examine whether quality of information demanded segregates the market-creating segments to be targeted by firms. Design/methodology/approach -An extensive interdisciplinary literature review based on findings in marketing, economics, geography and sociology reveals the often neglected range of factors forcing consumers to place importance on regionally denominated food and drink. The European Union (EU) has responded to growing consumer trends towards regional and traditional food and established special schemes regulating the production of such food and drink. A survey of 640 consumers of quality wine carried out within the framework of an EU-funded program provides the empirical material of this work. Findings -The study records the range of informational labeling sought by consumers as well as critical factors influencing their consuming behavior. Informational labeling linking product to place ranks top among a wide set of information sought on labels. A Poisson count data model reveals that consumers' willingness to acquire information from labels is influenced by various socio-economic characteristics and, in general, high demand for information is associated with higher expenditures for wine. Originality/value -Informational labeling is a significant step for place revalorization and cultural relocalization and provides significant prospects to enterprises marketing local culture. Research should be extended to the examination of other products and the comparative assessment of the findings.
2006),"Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product", British Food Journal, Vol. 108 Iss 8 pp. 646-662 http:// dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract Certification, geographic association and traceability of food and drink products are quality cues that have not been extensively researched by the current academic literature. These quality cues are highly valued by consumers possessing certain socio-economic and demographic characteristics that form distinct and clearly-defined market segments. A sample of 744 Greek wine consumers is used to assess the factors influencing consumer evaluations towards quality cues. An ordered probit model with sample selectivity reveals that these attributes are valued as highly important by consumers possessing certain socioeconomic and demographic characteristics. The type and source of information received by consumers, their place of origin, income, age, sex, education and marital status all exert an independent effect on the evaluation process. The use of such quality cues may be potentially useful in creating niche markets and advancing rural localities through the support of small producers utilizing local raw materials and production techniques.
A. and Dimara, E. 2001: Quality, imagery and marketing: producer perspectives on quality products and services in the lagging rural regions of the European Union. Geogr. Ann., 83 B (1): 27-40.ABSTRACT. A range of factors, including consumer concerns about food safety, the growing popularity of rural tourism and policy initiatives to promote endogenous rural development, is converging to promote a relocalization of food production and service provision, especially in those regions marginalized by the globalization of the food supply system. The recent outbreak of foot and mouth disease in the UK has starkly illustrated the fragility of localized systems which depend heavily on consumers travelling to them. Within such a context, the importance of successful marketing strategies has become even more apparent. This paper reports on a questionnaire survey which investigated promotional and marketing strategies among a diverse range of producers and service providers in marginal agricultural areas of the EU. The findings suggest that many producers are situated towards the "formal" end of a marketing continuum, whereby ability to promote quality products and services (QPS) lies with a range of intermediaries. This raises doubts about the future economic benefits of QPS, should current marketing structures persist. The discussion offers critical reflections on interdisciplinary and international research of this nature, and advocates further theoretical and methodological development in order to explore in more depth many of the aspects raised in this exploratory investigation.
In this paper, we reconsider the appropriateness of certain statistical analyses in innovation adoption studies and suggest that partial observability models may sometimes be more useful. The proposed models allow for a flexible specification of the process of adoption from one stage to two stages, facilitate the modelling of non‐adopters and remedy the violation of the assumption of full information. An application to the adoption of organic cultivation in Greece demonstrates the relative merits of the proposed analysis.
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