Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

Salazar-Ordóñez, Melania; Rodríguez-Entrena, Macario; Cabrera, Elena R.; Henseler, Jörg

doi:10.1016/j.dib.2018.04.084

Cited by 7 publications

(3 citation statements)

References 11 publications

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“…Thus, the main difference seems to be between normal consumers vs. well-informed consumers, as there is empirical evidence [ 45 ] about the role of price/quality factor as a strong predictor of consumer behavior, particularly when the consumer has limited information; it is less important when an intrinsic aspect of the oil (i.e., PDO) is available to consumers. Well-informed consumers are not always associated with producer countries, as a previous survey detected that approximately one-third of the respondents had the misconception that the refining process improves the intrinsic quality and makes olive oil purer [ 46 ].…”

Section: Resultsmentioning

confidence: 99%

An International Survey on Olive Oils Quality and Traceability: Opinions from the Involved Actors

Aparicio-Ruı́z

Tena

García‐González

2022

Foods

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A survey was launched to understand the current problems and sensitivities of the olive oil market through a series of questions clustered around topics related to quality, traceability, regulation, standard methods and other issues. The questions were selected after a series of interviews with different actors to identify those aspects where some disagreement or different points of view may exist. These questions were grouped in topics such as geographical traceability, consumer perception and quality management. The survey was addressed to eight different olive oil actors independently: producers, retailers, importers, exporters, analysts, workers at regulatory bodies, and consumers. Approximately half of the respondents (67.0% for consumers and 56.0% for the rest of olive oil actors) claimed to understand the importance of the protected designation of origin. In fact, the traceability objectives that were selected as the most relevant were those related with geographical traceability (19.3%) followed by the detection of adulteration (15.6%). Most of the respondents (80%) would agree to share data for a common database; however, some concerns exist about the use of these data and the issue of paying to have access to this database. The respondents mostly expressed an affirmative answer concerning the efficiency of panel test (74%) and a negative answer (90%) concerning the proposal of removing from regulation, although 42% agree with their revision for improvement. The opinions on “best before” date and their relationship with quality and the willingness to apply non-targeted methods were also surveyed.

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Section: Resultsmentioning

confidence: 99%

An International Survey on Olive Oils Quality and Traceability: Opinions from the Involved Actors

Aparicio-Ruı́z

Tena

García‐González

2022

Foods

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“…The next thing that can be done is to choose the output of the interaction between consumers and companies. In this case, business actors are faced with a choice, namely the use of sophisticated or simple information systems (Salazar-Ordóñez et al, 2018). The choice is based on consideration of the company's capabilities and capabilities in the procurement of CRM (Customer Relationship Management).…”

Section: Description Of Lodging Product/service Differentiation Strat...mentioning

confidence: 99%

Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis

Birru¹,

Sudarmiatin

Hermawan

2022

JBMR

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Booking lodging services using online applications is a strategy used by companies in marketing their services. One of the lodging booking platforms is RedDoorz and OYO. Along with the emergence of this technology and information, causing every innkeeper to have a competitive strategy. This study aims to determine the product differentiation strategy, the competitive strategy with porter's five forces analysis, the company's condition using SWOT analysis, and customer satisfaction with the SERVQUAL dimension in lodging services Malang. The research subjects are lodging services in Malang that market their products using the RedDoorz and OYO platforms. The subjects of this research include Omega Guest House, Bunga Cengkeh Homestay, Aurila Homestay, and Kina Family Residence. Data were analyzed descriptively qualitatively with Porter's Five Forces analysis, SWOT analysis and SERVQUAL dimensions. The study results indicate that the lodging service sector in Malang is almost entirely only implementing a differentiation strategy based on price and service. The SWOT analysis results show the second quadrant point, strategy diversification, which means this position proves that a business is strong but faces big challenges during the Covid-19 pandemic. So you have to prepare a business strategy that has been prepared based on the results of the company's SWOT analysis. Business owners in the field of services such as lodging in Malang must give full attention to customers because when the level of satisfaction is high it will not rule out the possibility, the visitor will return at another time, this full attention is called service quality or SERVQUAL

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“…Knowledge on olive oil quality was assessed using seven questions (Questions 5-8 and 10-12 in Supplementary Materials). These were selected based on experts and extra virgin olive oil attributes important for health [21]. A Likert scale for perceived knowledge was not provided since the aim was the evaluation of actual knowledge.…”

Section: Knowledge and Domestic Storage Practices Scoresmentioning

confidence: 99%

Attitudes towards Olive Oil Usage, Domestic Storage, and Knowledge of Quality: A Consumers’ Survey in Greece

et al. 2021

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Consumption of unbranded olive oil obtained in bulk has previously been reported to be very high in Greece, underlining the need to investigate knowledge regarding its health attributes and storage practices, two areas that can affect oil quality. This study aimed to investigate Greek consumers’ use and choice of olive oil, their knowledge about its quality, as well as domestic storage practices of olive oil. A cross-sectional survey was conducted in a representative sample of 857 Greek households that consume olive oil, using a previously validated questionnaire. Most participating households use olive oil produced by themselves or by their extended family or friends (60.3%), and only 27.4% purchase branded olive oil, while 57% reported using extra virgin olive oil (EVOO). Only 38.4% of the respondents reported optimal domestic storage practices to maintain olive oil quality, with a significant greater percentage of non-producers group compared to olive oil producers. In all areas of Greece, the higher the knowledge of olive oil quality, the higher the probability of consumers selecting EVOO and perceiving olive oil price as low. The present survey highlights the need to heighten consumers’ knowledge of olive oil attributes and correct storage practices and awareness about branded EVOO and its superior quality.

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Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence

Cited by 7 publications

References 11 publications

An International Survey on Olive Oils Quality and Traceability: Opinions from the Involved Actors

An International Survey on Olive Oils Quality and Traceability: Opinions from the Involved Actors

Competitive Strategies in The Lodging Service Sector : Five Porter Analyses And Case Study SWOT Analysis

Attitudes towards Olive Oil Usage, Domestic Storage, and Knowledge of Quality: A Consumers’ Survey in Greece

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