Sur les pas de Verón… Une approche des nouvelles conditions de circulation du sens à l’ère contemporaine

Abstract

Cet article propose un retour sur l’œuvre de Verón, en particulier ses théories sur la médiatisation, sur la circulation du sens (communication) et sur les énonciateurs et énonciataires (institutions, médias, collectifs d’acteurs individuels et individus). L’auteur montre comment Verón a effectué une caractérisation aiguë des situations moderne et postmoderne à partir de ces différents niveaux et propose un dispositif analytique pour étudier les dimensions spatiale et temporelle de la circulation contemporaine, caractérisée par des contenus qui « voyagent » des réseaux sociaux aux médias de masse et vice-versa. L’approche des nouvelles conditions de la circulation du sens semble alors essentielle pour rendre compte des changements de notre culture médiatique contemporaine.

Social movements and the use of social media: the Lyon Pour La Liberté case

“…The key to understanding the functioning of a communication structure based on intersystemic circulation is to analyze not only the communication flows, but also the temporal and spatial dimensions of the circulation (Carlón, 2018). In other words, what matters for the analysis is when the meanings were triggered, by whom, in what scenarios, and for what purpose.…”

“…To address these questions, Carlón (2018Carlón ( , 2020 uses an analytical tool focusing on specific communication episodes. For this purpose, in addition to the description of the processuality of circulation and the actors involved in the signification processes, a general model is assembled in order to help to understand the functioning of the object as a whole.…”

“…In order to test such hypothesis it was necessary the development of a method focused on the analysis of intersystemic circulation (Carlón, 2020) supported by the evidential paradigm (Ginzburg, 1980) and by the analysis of correlations and contexts of discourses collected from the interaction channels of the collective. The theoretical framework that triggered the investigation includes theories such as mediatization (Verón, 2014), circulation of meanings (Boutaud & Verón, 2007;Carlón, 2018) and social movement studies (Jamison & Eyerman, 1991). From the research, it was possible to verify the use of groups on Telegram as the main channels of mobilization of Lyon Pour La Liberté and therefore the core of its communication structure, in addition to the use of circulation of meanings as a communication strategy by the Collective confirming the initial hypothesis.…”

“…The coexistence of these three systems, without the absolute hegemony of any of them over the others, is called hypermediatization (Carlón, 2018(Carlón, , 2020. It is not an acceleration or a deepening of mediatization per se, but a scenario that presents new complexities, among them the intersystemic circulation.…”

"In polarized societies, the poles that grow are those that support the differences established by the new circulation of meaning." Interview with Mario Carlón

“…Escribí sobre ese vínculo con Verón en un artículo que se publicó en un volumen de homenaje a él (Carlón, 2018). Lo que dije es que, lo que intento hacer, no es una aplicación de su obra, porque no podría haber aplicado su modelo para estudiar Chicas Bondi, por ejemplo, si no hubiera, a la vez, imaginado cómo resolver un conjunto de cuestiones particulares.…”