2012
DOI: 10.1177/0312896212444114
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Successful entrepreneurs minimize risk

Abstract: Many scholars see entrepreneurs as action-oriented individuals who use rules of thumb and other mental heuristics to make decisions, but who do little systematic planning and analysis. We argue that what distinguishes successful from unsuccessful entrepreneurs is precisely that the former vary their decision-making styles, sometimes relying on heuristics and sometimes relying on systematic analysis. In our proposed framework, successful entrepreneurs assess their level of expertise and the level of ambiguity i… Show more

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Cited by 28 publications
(18 citation statements)
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“…This study contributes to this literature on a conceptual level by focusing on the little studied area of risk perception in addition to the well-studied concept of risk propensity (see Zhao et al, 2010;Rauch et al, 2009). It is broadly accepted that risk perception can affect firm performance as under-or over-estimation of risks may lead to suboptimal business outcomes (Åstebro et al, 2014;Palich and Bagby, 1995) and insufficient use of risk mitigation measures (Murmann and Sardana, 2013;Willebrands et al, 2012). Broadening the concept of risk attitude beyond the concept of willingness to take risk could open the way to a more comprehensive view on the relationship between risk attitude and firm performance.…”
Section: Discussionmentioning
confidence: 99%
“…This study contributes to this literature on a conceptual level by focusing on the little studied area of risk perception in addition to the well-studied concept of risk propensity (see Zhao et al, 2010;Rauch et al, 2009). It is broadly accepted that risk perception can affect firm performance as under-or over-estimation of risks may lead to suboptimal business outcomes (Åstebro et al, 2014;Palich and Bagby, 1995) and insufficient use of risk mitigation measures (Murmann and Sardana, 2013;Willebrands et al, 2012). Broadening the concept of risk attitude beyond the concept of willingness to take risk could open the way to a more comprehensive view on the relationship between risk attitude and firm performance.…”
Section: Discussionmentioning
confidence: 99%
“…Schwartz (1992, p. 21) defines values as 'desirable trans-situational goals, varying in importance that serve as guiding principles in the life of a person or other social entity'. Busenitz and Barney (1997) explain that, because entrepreneurs tend to let their decisions be influenced by these apparently 'irrational' considerations, they are often perceived as intuitive and opportunistic risk takers (see Ü rü et al 2011;Murmann and Sardana 2012). Entrepreneurs' values and their persistent interest in society's needs (Oliverio 1989) act as drivers of socially responsible behaviour (Hemingway 2005).…”
Section: Theoretical Background Entrepreneurs Motivations and Climatmentioning
confidence: 99%
“…Empreendedores com maior discernimento cognitivo são capazes de compreender de forma mais efetiva os riscos e incertezas das empresas (Miranda, 2015). O que distingue empreendedores de sucesso dos demais é a forma como ocorre a tomada de decisão, sendo que em algumas situações, os tomadores de decisão confiam nas análises heurísticas, e em outras situações nas análises sistemáticas (Murmann & Sardana 2012), ou seja, consideram não somente seu conhecimento, mas também a intuição em relação ao ambiente em que estão inseridos.…”
Section: Tomada De Decisãounclassified