The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategies in digital settings, this analysis of extant literature reveals that fewer than 3% of peer-reviewed research articles in the international marketing domain examine digital contexts. To address this gap, the authors assess 25 years of literature to provide (1) a description of the evolution of IME research; (2) a review and synthesis of pertinent literature that adopts relational, digital, and hybrid approaches to IME; (3) a taxonomy of IME strategies; and (4) directions for further research.
Drawing on dynamic capabilities theory and a sample based on the Indian manufacturing industry, we examine the influence of manufacturing operations' functioning, strategic alignment and responsiveness to market need for customization and firm performance. A multi-variate regression method is applied on the factors identified using confirmatory factor analysis. Our findings indicate that operations' strategic alignment to the firm's objectives is the single most key contributor to firm performance. The operations' capability to respond to market need for customization also significantly contributes to firm performance. Plant technology capability is also essential to respond effectively to market need for customization, and is positively and significantly related to firm performance. On the other hand, while delivery capability and cost control of the manufacturing operation are positively related to firm performance, they are not significant. Operations and marketing managers and firms' policy makers should emphasize operations' strategic alignment to firms' performance objectives, and build dynamic operational capability to be responsive to changing market needs.
Despite a proliferation of research in the field of entrepreneurship, our understanding of entrepreneurial learning remains limited. We do not have systematic answers to many key questions. To what extent does the context of the learning shape that learning? How does the prior experience of an entrepreneur influence what they learn in new ventures? Does the specific role that the entrepreneur plays in a new venture, and the characteristics of the venture team, influence learning? To address this gap, and to progress the broader program of empirical research into entrepreneurial learning, we need to more fully explicate both the context and the content of learning. That is the objective and contribution of this study. We find that prior experience, the "division of (decision-making) labor" and the "knowledge" characteristic of the venture team shape learning. One implication is that future research will need to assess more carefully both the content of new learning from the new venture experience, and the context of learning.
This paper extends the growing research on the influence of religion and spiritualism on consumer behaviour by exploring the relationship between spirituality and religiosity (intrinsic vs. extrinsic) as well as their effects on consumers’ purchase of Fast Moving Consumer Goods brands promoted by spiritual leaders (spiritual brands). Results from an online survey of 238 Indian consumers across four food product categories (honey, cheese, biscuits and cooking oil) shows that both intrinsic and extrinsic religiosity have significant positive effects, but spirituality has no significant effect on the purchase of spiritual brands. We discuss the theoretical and managerial implications of these findings as well as some limitations of our study and useful directions for future research.
Many scholars see entrepreneurs as action-oriented individuals who use rules of thumb and other mental heuristics to make decisions, but who do little systematic planning and analysis. We argue that what distinguishes successful from unsuccessful entrepreneurs is precisely that the former vary their decision-making styles, sometimes relying on heuristics and sometimes relying on systematic analysis. In our proposed framework, successful entrepreneurs assess their level of expertise and the level of ambiguity in a particular decision context and then tailor their decision-making process to reduce risk.
Nowadays social entrepreneurship is recognized as a two-way process, addressing
both social and economic concerns that can bring social inclusion, equity, and
development to disadvantaged groups in society. This aspect is particularly
important and desirable within emerging economies. In these markets, which are
constantly faced with profound economic and social challenges, we see the
growing importance of social entrepreneurs as they take upon themselves the
provision of welfare services and progressive activities. However, our
understanding of the mechanisms underlying the creation of social and economic
values in social enterprises, and the factors contributing to the establishment
of these value creation objectives, is still rather fragmented. Our article
contributes to this gap in the literature by decoding the process via which
for-profit social entrepreneurs from China and India create social and economic
value. In addition, by combining a deductive and an inductive approach of
analysis, we offer novel insights into the context-dependent processual patterns
deciphered within the two countries. A new entrepreneurial process framework
that reflects the contextualized social value creation process by social
entrepreneurs is thus provided.
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