Studying Social Media Communities: Blending Methods With Netnography

Fenton, Alex; Procter, Chris

doi:10.4135/9781526468901

Cited by 12 publications

(15 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The primary data were collected from December 2018 to August 2019 and generated a significant information bank that formed the case study's database. The secondary sources included widely available archival data hosted in public repositories, archival trade press, official websites, and firms' internal documentation such as financial statements (Fenton & Procter, 2019;Ghauri et al, 2020;Grey, 2020). In addition, to better understand the local industrial system, the material from the case study was supplemented with interviews with key local stakeholders: the Director of Reshoring UK and a member of the Black County Chambers of Commerce (BCCC).…”

Section: Methodsmentioning

confidence: 99%

Regional factors enabling manufacturing reshoring strategies: A case study perspective

2021

View full text Add to dashboard Cite

Firms' reshoring strategies have recently sparked academic and policy interest due to their contribution to rebalancing advanced economies. In line with the ongoing debate and by examining the journey of a company based in the West Midlands region of the UK, this work illustrates the adoption of a manufacturing reshoring strategy in response to a changing competitive environment. Further, by utilizing a mixture of primary and secondary data, this work not only shows how regional dynamics are pivotal for attracting manufacturing reshoring but also how regional characteristics can change the narrative on reshoring from a national to a regional focus. By doing so, this work demonstrates how regional implementation of industrial policies can facilitate a multiplier effect in the value of the region by increasing the attractiveness of hosting a manufacturing reshoring strategy.

show abstract

Section: Methodsmentioning

confidence: 99%

Regional factors enabling manufacturing reshoring strategies: A case study perspective

2021

View full text Add to dashboard Cite

show abstract

“…In the era of Web 2.0, qualitative approaches to study communities through a computer-mediated medium have received much attention among social science scholars [46]. Online social media platforms such as Facebook and virtual communities have provided the researchers with a rich source for collecting secondary data, e.g., [47,48]. Our study used netnography, which is a new qualitative research methodology [49].…”

Section: Methodsmentioning

confidence: 99%

Applying Health Belief Model to Unveil Employees’ Workplace COVID-19 Protective Behaviors: Insights for the Hospitality Industry

Rezapouraghdam¹,

Karatepe²

2020

International Journal of Mental Health Promotion

View full text Add to dashboard Cite

The overwhelming majority of the countries around the globe have witnessed severe cases of the COVID-19 outbreak. Unfortunately, many countries are still beset with such an infectious disease. Despite the fact that there is currently no specific approved cure for this deadly infection, restrictions (e.g., lockdown and border closing) are gradually eased. Meanwhile, businesses are reopening and outdoor leisure activities are about to start again based on strict health, social distancing, and hygiene rules. However, as we still have a long way to reach an ultimate treatment for such deadly virus, changing human behavior sounds the best defense in tackling this challenge till a vaccine is developed for protection against COVID-19. With this realization, using Health Belief Model as the theoretical underpinning, our study endeavors to unveil employees' adherence to protective health behaviors (PHBs) in the hospitality industry, which is known as a people-focused, labor-intensive, and service-oriented business. This is so crucial since there is a high degree of (frequent) interaction between employees and customers in hotels. Moreover, such establishments are known as areas where customers engage in a variety of activities that make health concerns even more crucial. To achieve the objectives of this research, we used secondary data obtained from one of the largest hotel-related online communities in the world: the 'Tales from the front desk'. Using template analysis approach, 1680 employees' comments were examined. The results revealed that hotel employees found themselves at high risk of being infected and several obstacles that impeded their PHBs in the workplace were identified. Our study will provide momentous implications about PHBs against COVID-19 for the hospitality industry.

show abstract

“…Features of the graph such as degree centrality (closeness to centre by connections) density (the number of connections in the graph) and the idea of strong and weak ties are all concepts frequently used in SNA studies of social media [43]. SNA methods have also been validated against other methods such as interviews [44]. Therefore, it can be argued that SNA methods have the potential of providing an insight into the structure of the social graph constructed by social media.…”

Section: Methodology -Sna Metricsmentioning

confidence: 99%

A Data Analysis of the Academic use of Social Media

Carmichael¹,

Archibald

2019

IJITCS

View full text Add to dashboard Cite

The use of Facebook, in higher education, has become common place presumably due to a general belief that the platform can promote information flows between students and with staff as well as increasing a sense of community engagement. This study sets out to examine the academic use of Facebook groups using data analysis in order to determine if there are educational benefits and if Facebook group based learning strategies can be evaluated quickly and relatively easily. The data analysis involved utilising Social Network Analysis (SNA) in examining two Facebook groups; one undergraduate 'course' based group with 135 members and one under-graduate first year 'module' based group with 123 members. The SNA metrics included degree centrality, betweeness centrality, clustering coefficient and eigenvector centrality. The study also involved conducting a survey and interviews drawn from users of the Facebook groups to validate the utility of the SNA metrics. Results from the validation phase of the data analysis suggested that degree centrality is a useful guide to positive attitudes towards information flows, whilst betweenness centrality is useful for detecting a sense of academic community. The validation outcomes also suggest that high clustering coefficient scores were associated with a lower perception of academic community. The analysis of the data sets also found that the 'course' based group had higher scores for degree centrality and betweenness. This suggests that the 'course' based group provided a better experience of information access and a sense of academic community. Follow up interviews with respondents suggested that the 'course' based Facebook group may have had higher scores because it included more real world acquaintances than the 'module' based group.

show abstract

Studying Social Media Communities: Blending Methods With Netnography

Abstract: Ti t l e S t u dyi n g s o ci al m e di a c o m m u ni ti e s : bl e n di n g m e t h o d s wi t h n e t n o g r a p h y A u t h o r s F e n t o n, A a n d P r o c t er, CT Typ e M o n o g r a p h

Cited by 12 publications

References 15 publications

Regional factors enabling manufacturing reshoring strategies: A case study perspective

Regional factors enabling manufacturing reshoring strategies: A case study perspective

Applying Health Belief Model to Unveil Employees’ Workplace COVID-19 Protective Behaviors: Insights for the Hospitality Industry

A Data Analysis of the Academic use of Social Media

Contact Info

Product

Resources

About