Study on the mechanism of customers' participation in knowledge sharing

Abstract

Knowledge has replaced capital and energy as an important resource to enable a company to gain a competitive advantage. Knowledge sharing is the core content of knowledge management and the source of knowledge innovation. As an important resource of the company, the customer plays a vital role in the process of knowledge sharing. Therefore, research on the mechanism of customers' participation in knowledge sharing is especially important. In this paper, from the perspective of knowledge sharing between customers and enterprises, a customer participation model of a knowledge‐sharing mechanism is built based on three aspects: subjective influencing factors of knowledge sharing, objective influencing factors of knowledge sharing, and environmental influencing factors of knowledge sharing. On the basis of 222 valid questionnaires, the theoretical model was verified by using the experimental data analysed by the SPSS and AMOS software. The research shows the following: with respect to the objective influencing factors of knowledge sharing, the timeliness, scarcity, complexity, and economy of knowledge will affect the sharing cost and the expected return of knowledge sharing. With respect to the subjective factors, the sharing ability, the sharing cost, and customer loyalty will affect the knowledge‐sharing behaviour by influencing the knowledge‐sharing willingness. With respect to the environmental influencing factors, technical support and incentive mechanisms can indirectly affect knowledge‐sharing behaviour. In addition, on the one hand, customer loyalty can enhance the knowledge‐sharing ability and sharing willingness. On the other hand, knowledge‐sharing behaviour can enhance customer loyalty and thus form a virtuous cycle.

Effect of Tacit and Explicit Knowledge Sharing on Teacher Innovation Capability

“…Knowledge is classified into two types including: tacit knowledge and explicit knowledge (Polanyi, 1966). The definition of tacit knowledge is knowledge that is still in the human mind and is very personal (Chen et al, 2018;Holford, 2018;Khoshorour & Gilaninia, 2018;Zebal, Ferdous & Chambers, 2019;Agyemang & Boateng, 2019;Perez-Fuillerat et al, 2018), it is difficult to be formulated and divided naturally (Deranek, McLeod & Schmidt, 2017;Wang & Liu, 2019;Asher & Popper, 2019) so that the transformation requires personal interaction (Lee, 2019). This tactical knowledge is rooted in one's actions and experiences, including his idealism, values, and emotions (Boske & Osanloo, 2015;Kawamura, 2016;Hartley, 2018).…”

Relationships Between User Knowledge Sharing in Virtual Community with Community Loyalty and Satisfaction

“…Wang and Liu considered that customer loyalty comprises the willingness of users to continue to purchase products and services after they accept the products or services provided by the company. 25 López Sánchez et al pointed out that the behavioral component of loyalty pertains to repeat purchases, while the attitudinal component concerns positive brand reputation and price tolerance. 26 The simultaneous existence of higher behavior and attitude orientations can form real loyalty.…”

Pengaruh Aktivitas Berbagi Pengetahuan dan Mediasi Budaya terhadap Kemampuan Inovasi Guru

“…Knowledge diklasifikasikan menjadi dua jenis meliputi: tacit knowledge dan explicit knowledge (Polanyi, 1966). Definisi tacit knowledge adalah pengetahuan yang masih berada dalam benak manusia dan bersifat sangat personal (Chen et al, 2018;Khoshorour & Gilaninia, 2018;Perez-Fuillerat et al, 2018), sulit dirumuskan dan dibagi secara natural (Wang & Liu, 2019) sehingga dalam transformasinya memerlukan interaksi personal (Lee, 2019). Tacit knowledge ini berada dan berakar di dalam tindakan maupun pengalaman seseorang, termasuk idealisme, nilai-nilai, maupun emosionalnya (Hartley, 2018).…”