Study of Attitudes Towards the Use of Mobile Phones While Driving With Implicit Association Tests and Self-Assessment Procedures

Abstract

Analysis of studies shows that in studying attitudes towards risky and safe driving only few researches are based on the use of implicit methods. The aim of the study: the study of attitudes towards the use of mobile phones while driving with the use of Implicit Association Tests and self-assessment procedures. Participants: 69, age 21-59, M = 42, SD = 9.02, 27 female and 42 male, all with B category driver licenses, driving experience 9-24 years. Implicit measurements: two experimental procedures of the Implicit Association Test (IAT) developed by the authors for measuring attitudes towards the use of mobile phones while driving: IAT and self-concept IAT Explicit measurements: a self-assessment procedure developed by the authors "Scale of measuring attitudes towards the use of mobile phones while driving," cross-cultural Personality Questionnaire ZKPQ-50-CC (Aluja, Rossier, García, Angleitner, Kuhlman, & Zuckerman, 2006). A positive relationship between the results of measurements using IAT and self-concept IAT was found in participants with high anxiety. The effect size obtained with the IAT is larger than the effect size obtained with self-concept IAT. A relationship between the results of measurement of attitudes towards the use a mobile phone while driving, measured by experimental procedures and the personal factors was found.

Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food Brands: Brand Preferences in Ethnic Primary and Minority Groups

“…One of the reasons for the discrepancy between the results of implicit and explicit measurements may be related not only to the problem of the unreliability of selfassessment procedures, but also to the need to consider those variables that may affect the consistency of the measurement results. Therefore, it is necessary to consider different variables and their associated different subgroups of participants, as well as experimental conditions that can affect the correspondence between implicit and explicit measurements [12,25,[42][43][44][45][46][47][48].…”

Research in context effects of graded affective valence videos on results of measurements of implicit attitudes towards risky driving

“…According to the review [15], research in this area is carried out in several directions: the role of implicit and explicit attitudes that determine the driver's behavior on the road; types of measurements associated with access to implicit attitude; the connection between implicit and explicit attitudes; malleability of implicit attitudes. For example, there are studies devoted to implicit evaluations about driving skills predicting driving performance [16], examination of different predictors of different risky driving behaviors in young drivers [17], study of attitudes towards the use of mobile phones [18], implicit non-self-report measure of attitudes to speeding: development and validation [19][20].…”