Studies on the Role of Knowledge Management in Performance Enhancement and Promotion of Renewable Energy Industries in India

Kumar, K. Jeykishan; Sharma, Richa

doi:10.1142/s021964922250040x

Cited by 3 publications

(1 citation statement)

References 43 publications

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“…Companies are investing heavily in solar, wind, hydroelectric, and biomass energy, harnessing these sustainable resources to reduce carbon footprints and mitigate climate change. This includes generating renewable energy and developing energy-efficient appliances and smart technologies that optimize energy use and minimize waste [21,[53][54][55][56] . Green branding has become a crucial element of sustainable marketing in the energy sector.…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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This study delves into the complex dynamics of sustainable marketing within the energy sector, aiming to unravel the intersection of sustainability principles and marketing strategies that promote environmental stewardship, economic viability, and social equity. Through exploratory qualitative research, the study uncovers critical trends in sustainable marketing, addressing the challenge of aligning strategies with environmental, economic, and social goals. A strategic shift is observed in integrating renewable energy sources, emphasizing environmental benefits and global alignment with sustainability goals. Transparent communication and ethical practices are pivotal, fostering consumer trust and authentic storytelling and establishing a foundation for a trustworthy energy sector. The emphasis on energy efficiency solutions and digital marketing platforms contribute to an informed and empowered consumer base. Customizable energy solutions, incentive programs, collaborative campaigns, and sustainable branding enhance market appeal, reinforcing economic benefits and positioning companies as leaders in transitioning to a sustainable energy future. The critical findings highlight integrating renewable energy sources, a shift towards transparency and ethical marketing practices, promoting energy efficiency solutions, leveraging digital platforms, offering customizable solutions, and engaging in collaborative campaigns with sustainable branding. Synthesizing these findings, the study provides a holistic perspective on strategies contributing to a resilient and eco-conscious future in the energy sector. Energy companies can leverage these insights to refine marketing strategies, align with global sustainability goals, foster consumer trust, and position themselves as leaders in transitioning to a sustainable energy future.

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Section: Literature Reviewmentioning

confidence: 99%

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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Leveraging generative AI for knowledge-driven information retrieval in the energy sector

Alsayegh,

Masood

2024

MATEC Web Conf.

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This paper presents an innovative approach to knowledge management in the energy sector through the development of the Advanced Agent Architecture (AAA). AAA integrates Retrieval-Augmented Generation (RAG) techniques with a tailored local knowledge base (LKM) and web search functionalities, aiming to enhance the accuracy, robustness, and flexibility of information retrieval. We conducted a detailed case study involving a solar power system to evaluate the effectiveness of AAA compared to traditional Large Language Models (LLMs) such as Llama 3. Our results demonstrate that AAA significantly outperforms conventional methods in delivering accurate and relevant answers to complex domain-specific queries. However, the system also shows higher energy consumption and slower response times, identifying critical areas for future research. This study sets the stage for further exploration into optimizing AAA’s energy efficiency and processing speed, expanding the range of queries, and providing a more comprehensive benchmarking against traditional systems. Our findings indicate that AAA has the potential to substantially improve knowledge management practices, facilitating more informed decision-making and operational efficiencies in the energy sector.

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KMD Quest-SW: A Diagnosis of Knowledge Management Addressed to Software Industry SMEs

Pinto

Tenório²,

Bortolozzi³

et al. 2022

J. Info. Know. Mgmt.

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The software industry depends intensively on its actor’s knowledge to develop its products. This knowledge is crucial to leverage innovation and market sustainability within the software industry companies. Knowledge Management (KM) processes are accomplished in the small- and medium-sized software industry companies daily, however, sometimes not formally. This paper proposes a questionnaire aimed to diagnose KM in small- and medium-sized enterprises (SME) of the software industry, namely, KMD Quest-SW. The KMD Quest-SW was designed to fill up the gap of KM diagnosis in SME in the software industry. The KMD Quest-SW has 46 statements distributed in six dimensions: so-called creation process, registration process, knowledge sharing, knowledge use, innovation process, and knowledge in the software industry. From the software industry perspective, our proposal appears as a promising tool to diagnose and map the knowledge flow in SMEs. From a scientific perspective, the questionnaire breaks new grounds for KM theoretically and practitioners to be adapted for other SME companies interested in KM.

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Studies on the Role of Knowledge Management in Performance Enhancement and Promotion of Renewable Energy Industries in India

Cited by 3 publications

References 43 publications

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Leveraging generative AI for knowledge-driven information retrieval in the energy sector

KMD Quest-SW: A Diagnosis of Knowledge Management Addressed to Software Industry SMEs

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