2010
DOI: 10.5392/jkca.2010.10.11.304
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Structural Relationship among Service Value, Brand Image, and Patients Revisits in Regional Public Hospitals in Korea

Abstract: The study was performed to measure structural relationship among service value, brand image, and royalty of patients in regional public hospitals in Korea. Based on the analysis, the study aims to establish strategic direction of the regional public hospitals.Through a review of related literatures, measurement variables were identified, and a path model was developed for the study. Five regional public hospitals were chosen, and questionnaire has been collected from 387 outpatients and 358 inpatients.The stud… Show more

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Cited by 6 publications
(3 citation statements)
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“…This is due to the fact that patient satisfaction reflects how patients feel about the value they received when seeking health care in a hospital. The findings also support research by Lim et al (2010) that demonstrates how patient satisfaction is greatly impacted by customer value.…”
Section: Table 4 Estimation Of the Relationship Between Nhis Service ...supporting
confidence: 80%
“…This is due to the fact that patient satisfaction reflects how patients feel about the value they received when seeking health care in a hospital. The findings also support research by Lim et al (2010) that demonstrates how patient satisfaction is greatly impacted by customer value.…”
Section: Table 4 Estimation Of the Relationship Between Nhis Service ...supporting
confidence: 80%
“…Meanwhile, according to Kotler and Armstrong Kotler and Armstrong (2013), high customer value will satisfy customers because they feel the product consumed has higher benefits than the sacrifices that must be made (Kotler and Armstrong, 2013). It shows that patient satisfaction can build relationships in the long term and can be interpreted that patient satisfaction will be higher if the perceived value and quality exceed the patient's expectations (Lim, H.Y., Hwang, I.K., Suh, 2011;Sharmila, S., & Krishnan, 2013). The results of this study are in line with research conducted by (Cronin, J.J., Brady, M.K., Hult, 2011;Hur, Kim and Park, 2013;Lam, S.Y., Shankar, V., Erramilli, M.K., Murthy, 2014;Wang, Y., Lo, H.P., Yang, 2014).…”
Section: Resultsmentioning
confidence: 99%
“…Perceived value is a positive predictor of satisfaction, where patients who feel that there is more value than a service will have a high level of satisfaction. This shows that patient satisfaction is an indicator of the patient's value for the health services received [34]. Furthermore, patient values significantly influence patient revisit intention whereas higher perceived value will be even greater patient loyalty to avail the services back [5], [9].…”
Section: Model Developmentmentioning
confidence: 99%