Structural Determinants Of Customer Satisfaction In Loyalty Models: Turkish Retail Supermarkets

Noyan, Fatma; Şimşek, Gülhayat Gölbaşı

doi:10.1016/j.sbspro.2011.10.414

Cited by 19 publications

(14 citation statements)

References 12 publications

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“…websites (Bloemer and Odekerken-Schröder 2002;Lin, 2013;Mishra and Vaithianathan, 2015;Noyan and Simsek, 2011). Online transaction self-efficacy is also supported in this research affecting behavioural and purchase intention positively.…”

Section: Resultssupporting

confidence: 63%

The role of individual factors on online shopping behavior

Alan¹,

Kabadayı²,

Bakis³

et al. 2017

Pressacademia

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Based on the rapid growth of e-commerce and online shopping, this study explores behavioral intention of consumers of online shopping websites. Methodology: Consumer's individual factors' effect on consumer perceived usefulness of online shopping and user satisfaction are modelled and examined in terms of effects on behavioral and purchase intention toward online shopping websites. Data were collected via Internet survey and 318 usable surveys of consumers were gathered. Findings: The results suggest that consumer's relationship proneness of online shopping websites among individual factors has the strongest effect on consumer purchase/behavioral intention of online shopping websites. Besides, consumer perceived usefulness has the strongest effect on consumer's purchase intention. Conclusion:The effect of relationship proneness of consumers with online shopping firms on consumers' purchase intentions can be used to draw consumer attention. Likewise, firms can plan their marketing communications such as advertising strategies and promotional strategies in a way that appeal to their target customers' personality.

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Section: Resultssupporting

confidence: 63%

The role of individual factors on online shopping behavior

Alan¹,

Kabadayı²,

Bakis³

et al. 2017

Pressacademia

View full text Add to dashboard Cite

show abstract

“…In general, the result of this study is in line with previous research finding as the relationship between the variable as stipulated in figure 2 are found to have positive and significant relationship (Sand et al, 2009;Noyan & Simek, 2011;Netemeyer, Heilman & Maxham, 2012). As a result of the high competitive rivals between organisations, especially in the retail industries are becoming more proactive in their strategy to gain competitive advantages.…”

Section: Discussion Of Results and Implications Of The Studysupporting

confidence: 89%

“…Most customer reasons for approaching particular large stores such as supermarkets or hypermarkets are that these large stores provide a variety of design products or service to satisfy the customer needs (Coelho & Henseler, 2012). By so doing, the customer does not have to go from one small store to the other (Juhl et al, 2002;Noyan & Simek, 2011;Netemeyer, Heilman & Maxham, 2012). Thus, the customers are more likely to be willing to buy only if the store can conveniently offer variety of products or services.…”

Section: Literature Reviewmentioning

confidence: 99%

The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa

Chinomona

2015

JEBS

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While a remarkable increase in research focusing customer purchase intentions in the retailing industry is noticeable, there is a dearth of studies that have investigated the influence of hypermarket size on customer perceived hypermarket reputation, trust in hypermarket and customer willingness to purchase in the African retailing context. This study used a sample 151 consumers in the Vanderbijlpark town in South Africa to examine these relationships. The results indicate that the proposed five hypotheses are positively supported in a significant way. A discussion of the academic and managerial implications of the results is provided and future research directions are suggested.

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“…This result confirms studies in the field of consumer behavior. Noyan and Simsek (2011) showed that store image accounted for 31.8 percent of the variability of consumer satisfaction at supermarkets in Thailand. In their study, store image was composed by a single dimension made up by items related to service, store atmosphere, loyalty programs and service offered by the supermarket.…”

Section: Discussionmentioning

confidence: 99%

The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets

Watanabe

Torres

Alfinito

2019

REGE

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Purpose The purpose of this paper is to evaluate the influence of culture in terms of individualism and collectivism (I-C), store image and customer satisfaction, on purchase intention at supermarkets. Design/methodology/approach In order to carry out the descriptive and quantitative research, the authors applied 443 questionnaires to consumers in two Brazilian supermarket chains. The authors used structured equation modeling for data analysis. Findings Customers’ satisfaction and the evaluation of store image positively affect purchase intention; however, I-C did not show any effect. The cultural dimension slightly influenced the assessment of store image by only 2 percent. Store image positively affects consumer satisfaction. Research limitations/implications This study used convenience sampling and omission of vertical and horizontal variations of I-C in data analyses. The authors suggested the use of probabilistic sampling and the inclusion of vertical and horizontal variations of I-C. The relationships investigated herein can still be analyzed in other contexts. Practical implications In order to increase satisfaction and purchase intention, it is necessary to prioritize aspects related to layout, service and products’ variety and quality. Still, managers should not worry about I-C, since it does not affect purchase intention. Originality/value The authors observed the relevance of the study after carrying out a literature review on the subject. There is a lack of studies that investigate the relationship between I-C, evaluation of store image, consumer satisfaction and purchase intention, either together or in the context of supermarkets.

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Structural Determinants Of Customer Satisfaction In Loyalty Models: Turkish Retail Supermarkets

Cited by 19 publications

References 12 publications

The role of individual factors on online shopping behavior

The role of individual factors on online shopping behavior

The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa

The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets

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