The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa

Chinomona, Richard

doi:10.22610/jebs.v7i4(j).594

Cited by 5 publications

(3 citation statements)

References 53 publications

(68 reference statements)

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“…Trust is two-directional; one direction is a belief, and the other is intent (Lim, 2015). Customer trust is a positive expectation and wil lingness to purchase (Chinomona, 2015). Consumers perceive social media as more trustworthy than the traditional elements of the promotion mix (Schivinski & Dabrowski, 2016).…”

Section: Effect Of Customer's Trustmentioning

confidence: 99%

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

et al. 2020

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Successful marketing and promotion strategies achieve customer development, profitability, and long-term company success. Present markets become more competitive through changing markets, globalization, and innovative technology, which have rapidly changed the business world. Platforms like Facebook, Twitter, and YouTube are pushing marketing companies toward a new direction using social media marketing. Social media has penetrated so deeply into millions of people’s lives worldwide that it has also attracted marketers’ attention. This study will help determine how it influences Pakistani consumers’ purchase intentions. This research used a quantitative method based on primary data. The data was collected from Faisalabad, and the sample size was 250 participants. Among the 250 questionnaires, 190 are useable. The results show that trust and social media influence significantly affect consumers’ purchase intentions. Data analysis reveals that social media marketing has a greater influence than trust in purchase intentions through social networking sites. Therefore, improving websites’ quality enhances customers’ trust. Hence, trust plays an important role in e-commerce by directly influencing the purchasing intentions of customers.

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Section: Effect Of Customer's Trustmentioning

confidence: 99%

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

et al. 2020

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“…For example, Bagdare and Jain (2013) felt the need for studies that measure retail experience by examining the mediating and moderating effects of contextual variables. Similarly, Chinomona and Omoruyi (2015) suggested future studies to examine customer satisfaction as a mediator that influences loyalty and purchase intentions. The current study, an attempt in this direction, is an experimentation using causal research to examine the signs of causality between store attributes (cause/independent variable), satisfaction (mediator), patronage intention (effect/dependent variable) and lifestyle (moderator) in F&G retailing context.…”

Section: Lifestylementioning

confidence: 99%

Analyzing the relationship between store attributes, satisfaction, patronage-intention and lifestyle in food and grocery store choice behavior

Nair¹

2017

IJRDM

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Purpose There is tremendous growth potential for food and grocery (F&G) retail in an emerging market like India. Bengaluru is the third most populous city of India. With a total consumption expenditure of Rs 2,020 billion and per capita retail expenditure of Rs 67,289 (in 2015), Bengaluru has emerged as a sought-after retail market with many foreign and national brands opening stores here. The purpose of this paper is to use the sign of causality to determine the relationships between store attributes, satisfaction, patronage intention and lifestyles in F&G retailing in Bengaluru. Design/methodology/approach An experimentation framework using causal design was developed to establish relationships between variables: store attributes, satisfaction, patronage intention and lifestyle. A primary survey was conducted using a structured non-disguised questionnaire involving 346 F&G shoppers from Bengaluru. Hayes regression models were adapted and hypothesized relationships between the variables tested using correlation, multiple regression and Hayes regression/path analysis. Findings Satisfaction acts as a mediator in the relationship between store attributes and patronage intention. Lifestyle does not act as the moderator in the relationships between store attributes and patronage- intention; and, satisfaction and patronage intention. Research limitations/implications In experiments that test for causality a big limitation is lower internal validity in the absence of control mechanisms, unlike laboratory studies. Another limitation is that this study is limited to urban Bengaluru F&G shoppers, variations could occur if the study is extended to include rural shoppers. Practical implications With 100 percent foreign direct investment permitted in the F&G category in India, the research outcomes will be useful to all food retailers (prospective and current) interested in this retail market. Moreover, in the existing competitive scenario, understanding of associative influences between store attributes, satisfaction, patronage intention and lifestyle will enable retailers comprehend F&G shoppers retailing behavior. This information can be used for targeted marketing and operational strategies, which will deliver more success in marketing relationship management, building competitive advantage and enhancing marketing efforts profitably. Originality/value This paper is a new and original contribution to the existing literature on causal relationships among variables in retail marketing research. It is different from prior studies that analyzed shoppers F&G behavior, in that it extends the understanding of the role of “satisfaction” as a mediator and “lifestyle” not a moderator, when testing the causality of store attributes on patronage intention.

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“…One direction is belief and the other is intention (Lim, 2015). Customer trust is a positive expectation and aspiration for a purchase (Chinomona & Omoruyi, 2015). Consumers recognize social media as more reliable in terms of advertising than traditional marketing elements (Schivinski & Dabrowski, 2016).…”

Section: Customer Trustmentioning

confidence: 99%

Mediation Effects Of Customer Trust Moderation On The Influence Of Social Media Marketing And Customer Relationship Management On Online Purchase Intention In The Lazada Indonesia Marketplace

Husna¹

2022

ijmei

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The objective of the study is to analyze the determinant factors of online purchase intention in the marketplace in Indonesia. The factors causing the low intention to purchase online purchases include social media marketing (SMM), customer relationship management (CRM), and customer trust. In this study, the target population is the public in general who follow Lazada Indonesia's official marketplace accounts (Instagram, Twitter, Facebook, and Tiktok) through the influence of SMM and CRM on online purchase intention with mediating and moderating effects of customer trust. In this study, researchers took a sample of 18 (number of indicators) x 10 = 180 respondents. Of the 5 direct hypotheses tested, all of them showed a significant effect, except for one hypothesis, namely the influence of CRM on Purchase Intention which has no significant effect. As for the indirect effect of the two tested hypotheses, both of them showed significant results. In other words, customer trust can act as a mediator between endogenous and exogenous variables.

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The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa

Cited by 5 publications

References 53 publications

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust

Analyzing the relationship between store attributes, satisfaction, patronage-intention and lifestyle in food and grocery store choice behavior

Mediation Effects Of Customer Trust Moderation On The Influence Of Social Media Marketing And Customer Relationship Management On Online Purchase Intention In The Lazada Indonesia Marketplace

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