Concerning the digitalism, globalization and competition; offering innovative products or services starts to become a critical issue for banks. Banks adapt its technological infrastructure for mobile banking applications to serve in more efficient and valuable way to their existing and potential customers. Unlike with the western countries, mobile technologies usage in developing countries have skipped lots of steps and become so popular. So for, one of the emerging market was chosen for the data collection and data were collected via internet survey with 451 participants. The effects of innovation characteristics (compatibility, ease of use, perceived usefulness, observability, perceived risk), consumer innovativeness and consumer perceived brand innovativeness on consumer innovation adoption were investigated in a holistic model. The results suggested that innovation characteristics had the most impact on consumer innovation adoption. Among these characteristics, compatibility and observability were most influential factors. Consumer innovativeness also affected adoption of innovations. However, contrary to the expectations, consumer perceived brand innovativeness' effect on adoption was not supported. Future research directions and managerial implications were also given.
Based on the rapid growth of e-commerce and online shopping, this study explores behavioral intention of consumers of online shopping websites. Methodology: Consumer's individual factors' effect on consumer perceived usefulness of online shopping and user satisfaction are modelled and examined in terms of effects on behavioral and purchase intention toward online shopping websites. Data were collected via Internet survey and 318 usable surveys of consumers were gathered. Findings: The results suggest that consumer's relationship proneness of online shopping websites among individual factors has the strongest effect on consumer purchase/behavioral intention of online shopping websites. Besides, consumer perceived usefulness has the strongest effect on consumer's purchase intention. Conclusion:The effect of relationship proneness of consumers with online shopping firms on consumers' purchase intentions can be used to draw consumer attention. Likewise, firms can plan their marketing communications such as advertising strategies and promotional strategies in a way that appeal to their target customers' personality.
PurposeIn the purchase intention of green products context, researchers have mainly investigated the role of symbolism but have mostly discussed symbolic attributes/meanings in terms of social status only. This research aims to investigate the impact of four perceived symbolic meanings of green clothing (status, environmentalism, innovation and fashion symbols) on consumers' purchase intention of green clothing through their attitude toward it. Besides, the moderating role of a consumer mindset in the indirect relationship between symbolic attributes and the purchase intention of green products through consumer attitude is examined.Design/methodology/approachThe data were collected through a survey from a sample of 325 respondents in Turkey, especially younger ones. The data were analyzed via confirmatory factor analysis and hypothesized relationships were tested with multiple and simple regression analyses and PROCESS macros in SPSS.FindingsAll symbolic meanings of green clothing impact purchase intention positively and indirectly through consumers' attitudes toward it. The results of moderated mediation analyses showed that the impact of symbolic meanings, except for environmentalism symbol, on purchase intention through consumer attitude was significantly moderated by the consumer mindset.Originality/valueThis research contributes to the under-researched areas of the impact of various symbolic attributes/meanings of green clothing on consumers' purchase intention. Besides, this study advances the role of consumer mindset in consumer behavior research in such a way that it connects mindsets of personality, consumers' attitudes toward green products and their green purchase intention. Furthermore, this study addresses the gap in regard to the role of mindsets of personality on sustainable/environmental behaviors. It will provide implications for fashion marketing managers to develop appropriate targeting, positioning and communication strategies for consumers' mindsets.
This chapter explores behavioral intention of consumers of online music services through analyzing the relationship between experiential motives (enjoyment, escape, epistemic curiosity, and social affiliation) of consumers and their trust in these service providers. Besides, the moderating role of personal characteristics namely personal innovativeness and individual mobility on the trust and behavioral intention relationship is analyzed. Theoretical model and seven hypotheses were proposed and structural equation modelling (SEM) was used to test these hypotheses. Data were collected via online survey and 404 usable surveys were gathered. The results suggest that all experiential motives have a positive effect on trust in the service provider and trust has a positive effect on the behavioral intention of online music service users. Interaction effects of trust and personal innovativeness and trust and individual mobility on the adoption of these services were also justified.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.