Strategy selection to enhance exports of the Malaysian electrical and electronic industry

Abstract

Presents the findings of 700 CEO/senior managers regarding general strategy and competitiveness in the Malaysian electrical and electronic industry. Outlines four major strategies, cost, differentiation, cost‐price and marketing/focus. Addresses the question, “is the battle to the low‐cost, low‐price vendor?” Uses two case studies, IBM and Samsung as examples to emulate for long term survival.