Modelling Corporate Competitive Capabilities for SMEs in the Malaysian Manufacturing Sector: An Exploratory Study

Abstract

This study empirically tests the relationship between the four factors of corporate competitive capabilities (CCC) (cost leadership, differentiation, innovative marketing and customer service) and business performance. The study specifically emphasises small and medium enterprises (SMEs) in Malaysia. The study's quantitative approach is based on the responses of 135 Malaysian manufacturing SMEs responded to a postal questionnaire. Empirical results from structural equation modelling (SEM) demonstrate an insignificant relationship between CCC and business performance.