Strategic supply chain choices for multi-channel Internet retailers

Metters, Richard; Walton, Steve V.

doi:10.1007/s11628-006-0016-5

Cited by 45 publications

(38 citation statements)

References 21 publications

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“…However, these studies adopted a single channel perspective. Considering multiple channels, a conceptual framework comparing the 'bulk shipment' to the 'individual shipment' policy were proposed by Metters and Walton [10]. The first option implies that shipments are divided by zone, all products are delivered to the store of the corresponding final-delivery zone, and then local distribution routes are organised.…”

Section: Research Backgroundmentioning

confidence: 99%

“…Integrating and coordinating operations of traditional and online channels represents a big challenge as e-commerce differs from traditional retail in many aspects, such as the picking unit (pieces instead of cases) or the delivery process [10]. Channel integration can occur in a variety of distribution and IT system configurations (e.g., [1]).…”

Section: Introductionmentioning

confidence: 99%

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A Critical Comparison of Alternative Distribution Configurations in Omni-Channel Retailing in Terms of Cost and Greenhouse Gas Emissions

Tappia

2018

Sustainability

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New opportunities and challenges forced by the ever-increasing importance of the online channel have arisen for retailers. The retailing industry is moving to a new phase, in which the distinctions between traditional and online channels disappear, namely omni-channel (OC) retailing. At the same time, the awareness of environmentally sustainable processes has been enhanced around the world and the environmental impact that results from the online order fulfilment process is becoming a key issue for logistics managers. The new challenge is to understand how multiple channels can be synergistically managed to provide a seamless customer experience, taking an economic and environmental perspective simultaneously. Retailers need to define the distribution configuration for serving the online demand, making decisions on the integration level between online and traditional channels. In this paper, we developed an assessment model of the operational costs and greenhouse gas emissions for three distribution configurations in OC retailing. The model was also applied to a real case operating in the consumer electronics industry. Results highlighted that the search for synergies between online and traditional flows in both warehouse and transport activities is a key factor for the economic and environmental sustainability of OC systems.

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Section: Research Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

A Critical Comparison of Alternative Distribution Configurations in Omni-Channel Retailing in Terms of Cost and Greenhouse Gas Emissions

Tappia

2018

Sustainability

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“…Likewise, a "return to store" policy allows a purchase made and fulfilled from the online channel to be returned to the neighborhood store if it turns out to be unwanted or unsuitable. These services are simple to describe, but not easy to implement, because the ideal supply chains for online and physical channels are different (Metters and Walton, 2007).…”

Section: Multi-channel Services (Context 4)mentioning

confidence: 99%

Seven Contexts for Service System Design

Glushko

2010

Handbook of Service Science

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Many of the most complex service systems being built and imagined today combine person-to-person encounters, technology-enhanced encounters, self-service, computational services, multi-channel, multi-device, and location-based and context-aware services. This paper examines the characteristic concerns and methods for these seven different design contexts to propose a unifying view that spans them, especially when the service-system is "information-intensive." A focus on the information required to perform the service, how the responsibility to provide this information is divided between the service provider and service consumer, and the patterns that govern information exchange yields a more abstract description of service encounters and outcomes. This makes it easier to see the systematic relationships among the contexts that can be exploited as design parameters or patterns, such as the substitutability of stored or contextual information for personto-person interactions. A case study for the design of a "smart multi-channel bookstore" illustrates the use of the different design contexts as building blocks for service systems.

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“…Since the mid-1990s, multi-channel retailing has dramatically increased because of traditional retailers selling over the Internet (Metters and Walton 2007). In the context of multi-channel retailing, retailers provide consumers with purchase opportunities through various channels, such as traditional brick-and-mortar stores, catalogs, online storefronts, kiosks, wireless channels, and TV shopping channels.…”

Section: Introductionmentioning

confidence: 99%

Gender differences in the linkage of online patronage behavior with TV-and-online shopping values

Lin

2011

Serv Bus

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The main purpose of this study is to investigate gender differences in the linkage of online patronage behavior with multi-channel shopping values in context of TV-and-online retailing. Data collected from 226 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The empirical result shows that utilitarian and hedonic TV shopping values have indirect positive effects on consumer online patronage intention through their associated online counterparts. Additionally, both utilitarian and hedonic TV shopping values are found to influence their associated online counterparts more strongly for men than for women. The findings of this study provide several important implications for the research and practice of multi-channel retail service.

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Strategic supply chain choices for multi-channel Internet retailers

Abstract: Typology, Supply chain, Retail, Theory-building, Internet, Multi-channel distribution,

Cited by 45 publications

References 21 publications

A Critical Comparison of Alternative Distribution Configurations in Omni-Channel Retailing in Terms of Cost and Greenhouse Gas Emissions

A Critical Comparison of Alternative Distribution Configurations in Omni-Channel Retailing in Terms of Cost and Greenhouse Gas Emissions

Seven Contexts for Service System Design

Gender differences in the linkage of online patronage behavior with TV-and-online shopping values

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