Gender differences in the linkage of online patronage behavior with TV-and-online shopping values

Abstract

The main purpose of this study is to investigate gender differences in the linkage of online patronage behavior with multi-channel shopping values in context of TV-and-online retailing. Data collected from 226 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The empirical result shows that utilitarian and hedonic TV shopping values have indirect positive effects on consumer online patronage intention through their associated online counterparts. Additionally, both utilitarian and hedonic TV shopping values are found to influence their associated online counterparts more strongly for men than for women. The findings of this study provide several important implications for the research and practice of multi-channel retail service.

Understanding Consumer Responses to Travel Websites from Online Shopping Value and Flow Experience Perspectives

“…indicated that consumers' utilitarian value can enhance their preference for online auction websites and their intention to participate in online auctions. The research also shows that perceived utilitarian value is positively associated with online purchase intention (Jones et al, 2006;Overby and Lee, 2006;Wang, 2010;Lin, 2011). That is, travel websites that provide functional benefits (such as time saving and service excellence) can enhance consumers' purchase intentions and their favourable impression of them.…”

Mobile banking usage and gamification: the moderating effect of generational cohorts

“…Table 2. Item loadings, Cronbach's alpha, composite reliability and average variance extracted Construct and Items Loading FC (CA = .92, CR = .94, AVE = .80) Source: Venkatesh et al (Venkatesh et al, 2003(Venkatesh et al, , 2012 FC1 Mobile banking saves me time by avoiding going to the bank branches, waiting in the queue 0.890 FC2 I have the necessary resources to use mobile banking services 0.896 FC3 I have the necessary knowledge to use mobile banking services 0.889 FC4 Mobile banking is compatible with other technologies I use 0.906 PE (CA = .86, CR= .91, AVE = .78) Source: Venkatesh et al (Venkatesh et al, 2003(Venkatesh et al, , 2012 PE1 Mobile banking services are very useful in my daily life 0.910 PE2 Using mobile banking services increases my productivity 0.849 PE2 Using mobile banking services helps me accomplish things more quickly 0.887 EE (CA = .88, CR = .94, AVE = .89) Source: Venkatesh et al (Venkatesh et al, 2003(Venkatesh et al, , 2012 EE1 Learning how to use mobile banking services was easy for me 0.944 EE2 My interaction with mobile banking services is clear and understandable 0.944 SI (CA = .75, CR = .84, AVE = .56) Source: Venkatesh et al (Venkatesh et al, 2003(Venkatesh et al, , 2012 SI1 People who are important to me suggested to use mobile banking services 0.732 SI2 My co-worker suggested to use mobile banking services 0.715 SI3 Mobile banking services use is a status symbol in my environment 0.761 SI4 I believe that companies should support the use of mobile banking 0.787 HB (CA = .90, CR = .93, AVE = .77) Source: Venkatesh et al (Venkatesh et al, 2012) HB1 The use of mobile banking services has become a habit for me 0.896 HB2 I am addicted to using mobile banking services 0.900 HB3 I feel like I must use mobile banking services 0.805 HB4 Using mobile banking has become natural to me 0.905 HM (CA = .82, CR = .88, AVE = .66) Source: Venkatesh et al (Venkatesh et al, 2012) and Lin (Lin, 2011) HM1 My curiosity is often stimulated by mobile banking app 0.757 HM2 I enjoy using mobile banking 0.879 HM3 While using mobile banking, I felt a sense of adventure 0.809 HM4 I use mobile banking to keep up with the trends 0.791 GM (CA = .79, CR = .86, AVE = .61) Source: Baptista and Oliveira (Baptista & Oliveira, 2017) and Sigala (Sigala, 2015) GM1 If using mobile banking would give me points, rewards and prizes I would use more often 0.767 GM2 If mobile banking was more fun/enjoyable I probably would use it more often 0.811 GM3 Mobile banking helps me reach my financial achievements and deplete my creativity 0.810 GM4 Mobile banking with animated and gamified elements facilitates the money management 0.726 BI (CA = .88, CR = .92, AVE = .74) Source: Venkatesh et al (Venkatesh et al, 2012) and Martins et al (Martins et al, 2014) BI1 I intend to continue using mobile banking in the future 0.866 BI2 I always try to use...…”

Market segmentation variables as moderators in the prediction of business tourist retention

“…Gender is one of the most popular segmentation strategies used to understand customers' attitudes, behaviours and choices (Crouch et al 2009;Wakefield and Baker 1998) from a multi-channel context (Lin 2011). Gender is defined as the applicable characteristics, such as attitudes, behaviours, roles and values chosen by the male or female respondent (as informed by George (2011);Palan (2001)).…”