Strategic approaches to sustainability in fashion supply chain management

Macchion, Laura; Giau, Alessandro Da; Caniato, Federico; Caridi, Maria; Danese, Pamela; Rinaldi, Rinaldo; Vinelli, Andrea

doi:10.1080/09537287.2017.1374485

Cited by 93 publications

(71 citation statements)

References 102 publications

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“…To study these challenges, most studies related to the CSR of fashion companies fall into three groups: studies focusing on pursuing sustainable growth through protection of workers' and suppliers' rights and the environment (e.g. Lion et al, 2016;Lueg et al, 2015;Macchion et al, 2015Macchion et al, , 2017Macchion et al, , 2018Perry and Towers, 2009); studies related to CSR communication since fashion companies use CSR as a tool to improve their image (e.g. Da Giau et al, 2016;Guercini, 2001); and empirical studies focusing on how consumers' cognitive responses to fashion companies' CSR affect consumer behavior (e.g.…”

Section: Csr In the Fashion Industrymentioning

confidence: 99%

“…Contingency models show that CSR triggers the corporate image building process (Arendt and Brettel, 2010). Brown and Dacin (1997), Macchion et al (2018), andDa Giau et al (2016) ascertained that CRS positively affects consumers' evaluations of companies and products, which imply that CSR should facilitate a favorable corporate image (Vanhamme et al, 2012). They also stressed that CSR is one of the factors that influences the public to determine the image of companies.…”

Section: Corporate Imagementioning

confidence: 99%

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Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Lee

2018

JFMM

101

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Purpose The purpose of this paper is to examine the effect of the corporate social responsibility (CSR) activities of a fashion company with multiple brands. In particular, the aim is to determine the differences in the impact of corporate-level and brand-level CSR. Design/methodology/approach The data were collected using an online survey from the consumer panel of a marketing research firm in South Korea. The subjects were presented with the following stimuli of a fashion company with multiple brands: describing corporate-level CSR activities of a company (n=109) and describing brand-level CSR activities of a company (n=113). After processing the information, the participants were asked to evaluate their reciprocity perception, corporate image, brand image, and purchase intention. Findings Regarding corporate-level CSR, participants’ reciprocity perception positively and directly affected purchase intention. It also positively affected corporate image, and corporate image affected brand image, and brand image positively affected purchase intention. Regarding brand-level CSR, reciprocity perception did not affect purchase intention directly, but positively affected purchase intention through mediation of corporate image. This study found a construct where reciprocity perception influences purchase intention with a mediating role of corporate image and brand image. The effect of reciprocity perception shaped by corporate-level CSR is greater than that shaped by brand-level CSR. Originality/value The outcome of this study provides meaningful insights and practical implications for companies that have multiple brands.

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Section: Csr In the Fashion Industrymentioning

confidence: 99%

Section: Corporate Imagementioning

confidence: 99%

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Lee

2018

JFMM

101

View full text Add to dashboard Cite

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“…Research models show that corporate social responsibility activates the process of creating a corporate image (Arendt and Brettel, 2010). Da Giau et al (2016) and Macchion et al (2018), found that corporate social responsibility positively affects consumer ratings of companies and products or services. At the same time, Fatma et al (2015), demonstrated that corporate social responsibility initiatives are successfully strengthening the positive corporate image in the minds of customers.…”

Section: Literature Reviewmentioning

confidence: 99%

The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies

Dimitriadis¹,

Zilakaki²

2019

IJEBA

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Purpose: The present study aims at developing and empirically testing a research model that presents the influence of Corporate Social Responsibility on corporate image, customer satisfaction and customer loyalty, demonstrating the direct and indirect effects among these structures. Design/Methodology/Approach: The examination of the proposed research model was carried out using a structured questionnaire completed by 358 mobile users in the city of Kavala. The validity and the reliability of the questionnaire were examined, while for the data analysis the Structural Equation Modeling Technique was used with LISREL 8.80. Findings: The findings of this study indicate that Corporate Social Responsibility have not a significant direct effect on customer loyalty, while corporate image and customer satisfaction have a significant positive effect on customer loyalty. Moreover, the findings provide practical new insights in understanding how a mobile company's CSR policy could be developed and implemented to help enhance customer loyalty through the mediating effects of customer satisfaction. Practical Implications: The companies would like to understand the implications of its CSR policy implementation, especially in enhancing its corporate image and customer satisfaction in terms of reputation and impression. Originality/Value: This study is a pioneer research in addressing the mediating role played by customer satisfaction for strengthening the relationship between CSR and customer loyalty in mobile phone companies.

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“…Simultaneously, the number of research articles concerned with SCM and the various dimensions of sustainability (environmental or social sustainability) has increased exponentially (Hassini et al, 2012;Croom et al, 2018;Macchion et al, 2018;Saberi et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Achieving sustainability in global sourcing: towards a conceptual framework

Yan

Jia

Blome

et al. 2019

SCM

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Purpose This paper aims to set out the development, based on the extant literature, an integrated conceptual framework for the emergent field of sustainable global sourcing (GS) that synthesizes its antecedents, GS practices and sustainable performance. Design/methodology/approach Conceptual theory building combined with content analysis is used to develop a framework and propositions representing a middle-range theory of sustainable GS. A literature review of the 89 most influential papers is followed by a further discussion based on the resource orchestration perspective (ROP) to advance an integrated conceptual framework. Findings Three main themes are identified from the literature as antecedents, GS practices and sustainable performance, with each theme being detailed in a variety of constructs. Based on the ROP, the relationships between these constructs are revealed, and therefore, an integrated conceptual framework is advanced via three sets of propositions in recourse orchestration breadth, recourse orchestration depth and resource orchestration evolution, respectively. Eight directions for future research are further proposed. Originality/value First, this study provides a comprehensive framework for future study in the emergent field of sustainable GS. Second, the authors contribute to theory development by proposing a ROP to explore the GS practices towards sustainability. Third, the future research directions we proposed can benefit scholars interested in the overlapping areas of GS and sustainability.

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Strategic approaches to sustainability in fashion supply chain management

Cited by 93 publications

References 102 publications

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies

Achieving sustainability in global sourcing: towards a conceptual framework

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