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Fashion companies are extremely sensitive to the new challenge emerging from recent sustainability scandals. Existing literature has debated sustainability extensively by considering practices of sustainability that companies should apply. However, little research has focused on the design of a proper sustainability roadmap from a supply chain (SC) perspective to address the steps involved in implementing sustainability practices. The objective of this study is to design a sustainability roadmap for fashion companies. Based on case studies of three tiers of three fashion SCs as an empirical basis, social and environmental sustainability practices were grouped into a five-step roadmap. The main result of the paper is a five-step roadmap, characterised in terms of practices and main goal. The roadmap is then discussed in terms of possible paths of developing, in terms of evolution within a step and among different steps.

Today, the sustainability challenge has become a relevant issue in the fashion industry. However, given that the request for sustainability is relatively new in this industry, empirical research that could guide companies towards supply chain sustainability is lacking. This study aims to deepen the understanding of the main strategic approaches to sustainability used in fashion supply chain management (SCM). Ten case studies were examined in terms of the practices that characterise these approaches. Moreover, contextual factors, drivers and barriers that support or hinder different approaches were identified. To accomplish this goal, both environmental sustainability and social sustainability were investigated, and all the areas of fashion SCM (i.e. new product development, source, make, deliver, retail, return, governance) were considered simultaneously to offer a wide overview of this industry's sustainability issue.

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Purpose -The purpose of this paper is to examine which environmental and social sustainability practices companies in the Italian fashion industry adopt and how these companies communicate their sustainability commitment through their corporate websites. Design/methodology/approach -The multiple case studies approach was selected and the practices of 12 companies in the Italian fashion industry were investigated. Findings -The findings showed that four different approaches in the field of sustainability practices and web-based communication are available within the Italian fashion industry (i.e. low commitment, high commitment, low disclosure, high marketing) by highlighting the alignment (i.e. fit or misfit) among these dimensions and by discussing the practices as well as the drivers/barriers of each approach. Originality/value -The paper contributes to the literature by deepening the understanding of both the environmental and social dimensions of the sustainability issue. Moreover, the work investigates the relationship between sustainability practices and web-based sustainability communication, a topic that has not yet been addressed in the current literature.

In recent years, the scientific literature on supply chain management has increasingly debated on environmental sustainability as well as collaboration, presenting these issues as an important source of innovation along the supply chain. By combining literature streams on environmental sustainability, supply chain collaboration and innovation at the supply chain level, this paper aims to analyse whether the adoption of environmental sustainability practices and collaboration along the supply chain implies better innovation performance, in terms of differentiation from the competitors for higher quality, product or process. The paper also investigates whether the internationalisation, in terms of both production and distribution activities, negatively moderates this relationship. The study focuses on the fashion industry, and a survey of major Italian fashion companies was conducted. The main results of the research clearly show the positive impact of these practices on innovation performance. The paper also proves the existence of a moderating effect exerted by internationalisation on the relationship between environmental sustainability and innovation performance

The issue of sustainability is receiving increasing attention, and this debate now needs to be extended to consider the perspective of the supply chain. This article aims to investigate sustainability choices made along the supply chain (SC) by considering the static complexity of the SC. It investigates the different perspectives and tensions that can exist between SC partners when sustainability programs are introduced. Through 18 cases, the aarticle addresses the different types of static SC complexity faced by the different tiers of the SC. For the focal company, the complexity is both upstream and downstream: for first-tier suppliers, it is upstream, and for second-tier suppliers, the complexity is largely downstream. These various types of complexity require the adoption of different sustainability practices: for the focal company, these involve sourcing and organizational practices; for the first-tier suppliers, they involve sourcing practices; and for the second-tier suppliers, organizational practices.

Purpose The purpose of this paper is to analyse whether the adoption of e-commerce improves company business, innovation and operational performance and whether sales internationalisation might moderate this relationship. Design/methodology/approach The research is based on a survey within the fashion industry and a multi-step linear regression model investigating the relationships between e-commerce and performance. Findings Results reveal that e-commerce improves innovation performance but has no significant relationship with business and operational performance. Also investigating whether the sales internationalisation might moderate the relationship between e-commerce and performance, the findings reveal that the adoption of these tools might even be negative when applied at the international level in particular by considering innovation operational practices, and the research suggests for fashion companies the necessity to develop strong markets’ knowledge and brand awareness among foreign markets and customers before investing internationally. Originality/value This paper offers an original analytical approach to identifying the relationships between a company’s adoption of e-commerce, performance and internationalisation within the fashion industry.