2022
DOI: 10.37470/1.24.1.202
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Strategi Pengembangan Sumber Daya Manusia (SDM) pada UMKM Kota Palu di Era Pandemi Covid 19

Abstract: The background in this study is that the role of MSMEs is very strategic, especially in overcoming poverty and employment so that they can empower the community well. During the COVID-19 pandemic, culinary SMEs typical of the city of Palu experienced an impact on their business processes, and experienced a significant decline in sales. This research uses descriptive qualitative method. Data were collected through questionnaires, and interviews. Respondents in this study amounted to 25 owners of culinary SMEs t… Show more

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Cited by 3 publications
(3 citation statements)
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“…Pelatihan SDM tentang pemasaran digital, produk inovasi, aplikasi transaksi keuangan, dan program kreativitas menjadi strategi pilihan dalam pengembangan SDM pada UMKM (Risnawati et al, 2022). Kondisi pandemi Covid 19 memaksa para pelaku UMKM agar dapat berinovasi dalam memasarkan produknya melalui media digital.…”
Section: Metode Penelitianunclassified
“…Pelatihan SDM tentang pemasaran digital, produk inovasi, aplikasi transaksi keuangan, dan program kreativitas menjadi strategi pilihan dalam pengembangan SDM pada UMKM (Risnawati et al, 2022). Kondisi pandemi Covid 19 memaksa para pelaku UMKM agar dapat berinovasi dalam memasarkan produknya melalui media digital.…”
Section: Metode Penelitianunclassified
“…One of the benefits of financial management is explained by (Fatwitawati, 2018) as follows: according to her (1) UMKM can see their financial performance, (2) UMKM can understand, classify, and distinguish between company assets and owner assets, (3) UMKM can understand from where are the sources of funds and managed, (4) UMKM can achieve the right budget, (5) UMKM can raise taxes, and ( 6) UMKM can understand cash flow during a predetermined period of time. (Risnawati et al, 2022) explains the notion of human resource management by disclosing that human resource management is the policy and practice of developing human resources or aspects related to human resource management positions, including recruiting, screening, training, rewarding and evaluation". In this case human resource development is a process to refresh and improve employee work performance.…”
Section: Literature Review and Hypothesis Developmentmentioning
confidence: 99%
“…The MSMEs in Bandung City in entering the global market have various problems that have an impact on the weak competitiveness of imported products, especially during the COVID-19 pandemic (Risnawati et al, 2022). The main problems faced by MSMEs in the city of Bandung in entering the global market include minimal human resource performance, limited and less innovative MSME products (Suwarni, et.al, 2019) and less than optimal technological capabilities so that online marketing has not maximized the cause of the decline income, especially during the current pandemic.…”
Section: Introduction *mentioning
confidence: 99%