Human Resource Development of Bandung MSMEs with Entrepreneurial Leadership Characteristic through Quality Leadership in Global Market Era

Abstract

MSMEs in Bandung has contributes significantly to the economic growth of the city. However, the number of exports is still low. The problems are minimal human resource performance, limited products, less innovative and less than optimal technological capabilities, thus it is necessary to develop entrepreneurial leadership characters in the global market as a strategy for competitiveness and implementing a learning culture. The aim of this study is to find out how the development of human resources in MSMEs in Bandung has entrepreneurial leadership characteristics in entering the global market. This study is carried out using cross sectional method. The specification of this study is descriptive quantitative analysis, using purposive sampling technique to produce a total of 85 respondents. Data collection techniques is using literature studies, questionnaires, interviews, and observations. The results showed that the development of MSME human resources in Bandung with entrepreneurial leadership characteristics with the Cognitive Ambidexterity approach, SEER (Social, Environmental, and Economic Responsibility and Sustainability), SSA (Self and Social Awareness), entrepreneurial leadership and the quality of "Entrepeneurship Leadership" has an average value of Good. However, the ability to complete tasks optimally, always thinking about mistakes that will occur so that the ability to capture and create opportunities has a low average value. Because of this, it is necessary to increase innovative learning in addition to optimizing leadership skills in a timely completion of tasks, decision making and negotiation skills.