Store Image: Mediator of Social Responsibility and Customer Perceived Value to Customer Trust for Organic Products

Alamsyah, Doni Purnama; Syarifuddin, Didin

doi:10.1088/1757-899x/288/1/012045

Cited by 16 publications

(12 citation statements)

References 27 publications

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“…This study was conducted in Bandung City through experimental research on supermarket's consumer who purchased the environmentally friendly product. This is because the Supermarket had adopted some marketing strategies related to green marketing in Bandung City (Alamsyah & Syarifuddin, 2018). A survey, utilizing a set of questionnaires, was conducted among supermarket's consumer because the environmentally friendly product can be easily purchased in Supermarket.…”

Section: Methods and Hypothesismentioning

confidence: 99%

“…The previous study has emphasized that consumer purchasing intention, especially for the environmentally friendly product, depends on green awareness (Wu & Chen, 2014). In Indonesia, an environmentally friendly product like organic products is easy to get at the supermarket (Alamsyah & Syarifuddin, 2018). However, the level of consumer trust is varied , hence the supermarket must strengthen up the green marketing strategy through green advertising and green brand image (Ellison et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

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The awareness of environmentally friendly products: The impact of green advertising and green brand image

Alamsyah¹,

Othman²,

Mohammed³

2020

10.5267/j.msl

108

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Nowadays, customer awareness on environment friendly products is getting improved and there is an increase trend on green marketing strategy. The carried-out strategy has an objective of improving the customer care and purchasing intention on environment friendly products. Reviewing the issue of customer behavior, this study aims to review the correlation among green advertising, green brand image and customer green awareness on environment friendly products and their impacts to purchase intention. The study was conducted through a survey among 102 customers of Supermarket in Bandung City who have experience on friendly products. Data from the customers were obtained through a questionnaire, tabulated and processed by path analysis using SmartPLS. In order to emphasize research result, the research hypothesis test was conducted. Research finding explains that green advertising was assessed to be important by the customer and it can improve the customers' green awareness. On the other hand, it is stated that there was an impact of green awareness on improving customer purchasing intention on the environmentally friendly product. This study is useful for the supermarket in Indonesia particularly in understanding customer behavior to the environmentally friendly product. So, the implementation of the marketing strategy is more precise. Besides, this study can be an input for the Indonesian Government in implementing a regulation associated with the global warming issue through research on environmental friendly product.

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Section: Methods and Hypothesismentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The awareness of environmentally friendly products: The impact of green advertising and green brand image

Alamsyah¹,

Othman²,

Mohammed³

2020

10.5267/j.msl

108

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show abstract

“…It seems from a company's strategy that leads to a green marketing strategy (Wei et al, 2014). Many factors can create environmental knowledge, such as no animal testing, natural ingredients, sustainable forest, organic product, ozone friendly, biodegradability, unleaded petrol, and minimum materials ( Alamsyah & Syarifuddin, 2017;Rashid et al, 2015;Suki et al, 2016). Those measurements are used to focus on assessing customer's knowledge for environmentally friendly products generally.…”

Section: Environmental Knowledgementioning

confidence: 99%

The antecedent model of green awareness customer

Alamsyah¹,

Aryanto²,

Utama³

et al. 2020

10.5267/j.msl

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This study aims to review the correlation of environmental knowledge, eco-label, and perceived quality of green awareness customers with environmentally friendly products. Research method is based on a survey on 100 customers of a supermarket who are familiar with environmentally friendly products. The analysis technique conducted uses linear regression with smart tools of SPSS for testing the hypotheses of the paper. The research finding demonstrates that environmental knowledge, eco-label, and perceived quality had positive correlations with green awareness customers. Out of all the factors that influence green awareness, eco-label of the customer maintains the most determining impact on green awareness improvement. Research finding emphasizes that antecedent of green awareness includes environmental knowledge, eco-label, and perceived quality. The results are useful information for stakeholders since they may use green marketing strategy and government in decision making to the green products.

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“…Therefore, in Indonesia particularly in West Java, customer attention on organic products is still low (Alamsyah, Trijumansyah, & Hariyanto, 2017). It is assessed by the selection of conventional vegetable products are more dominated than organic products (Alamsyah & Syarifuddin, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, a healthy lifestyle makes society to consume healthy foods like organic foods that are intended to many people; the most favorite of organic foods is organic vegetables (Othman & Rahman, 2014). However, customer attention on organic products especially in West Java is still less (Alamsyah & Syarifuddin, 2018), it becomes an evaluation of attribute from organic vegetable products that one of them is eco-label.…”

Section: Introductionmentioning

confidence: 99%

Customer Green Awareness and Eco-Label for Organic Products

Alamsyah¹,

Hariyanto²,

Rohaeni³

2019

Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019)

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Nowadays, it is important to review about customer behavior in environmentally friendly products that relate to green consumerism; so the aim of this study is reviewing the correlation of eco-label implementation as green product attributes on customer behavior of green awareness. There are 100 customers retail in Bandung City who become research sample, with data analysis through factor analysis, correlation, and also hypothesis test. The research result is found that customer's knowledge on eco-label of a green product is still low, and it has not cared for the originality of eco-label which spreads to the green product. It causes there is no influence of eco-label in improving customer green awareness. Eco-label does not become an important part of a customer in selecting an environmentally friendly product. So the government's and retail's role are needed in educating the customer to comprehend ecolabel on the environmentally friendly product, like understanding to a halal label. Remember that ecolabel is a symbol differs between green products and conventional products.

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Store Image: Mediator of Social Responsibility and Customer Perceived Value to Customer Trust for Organic Products

Cited by 16 publications

References 27 publications

The awareness of environmentally friendly products: The impact of green advertising and green brand image

The awareness of environmentally friendly products: The impact of green advertising and green brand image

The antecedent model of green awareness customer

Customer Green Awareness and Eco-Label for Organic Products

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