This study aims to review the correlation of environmental knowledge, eco-label, and perceived quality of green awareness customers with environmentally friendly products. Research method is based on a survey on 100 customers of a supermarket who are familiar with environmentally friendly products. The analysis technique conducted uses linear regression with smart tools of SPSS for testing the hypotheses of the paper. The research finding demonstrates that environmental knowledge, eco-label, and perceived quality had positive correlations with green awareness customers. Out of all the factors that influence green awareness, eco-label of the customer maintains the most determining impact on green awareness improvement. Research finding emphasizes that antecedent of green awareness includes environmental knowledge, eco-label, and perceived quality. The results are useful information for stakeholders since they may use green marketing strategy and government in decision making to the green products.
<em>The emergence of technology and high business competition makes Small Medium Sized (SMEs) have a strong and clear marketing strategy to compete with their competitors. The aim of this research to analyze the marketing strategy implementation in SMEs to compete in digital era. Research method of this research conduct with qualitative approach by using structured interview with the owners or top level management of SMEs with numbers of sample are 31 respondents. Result of this research showed that culinary, fashion, and tour and travel industries implement the added value and differentiation strategy for their products and services, they also give competitive price strategy. Different for trading industry, they tend to use the pricing strategy to compete in market and select the niche market to develop their target market. Technology implementation also well-used by culinary, fashion, and tour and travel industries through website and social media to engaged and communicate with their customers and audiences</em>
Gunung Puntang in Bandung Regency West Java is known as one of a coffee and vegetable producer. Moreover, it is also wellknown as a leather craft industry center in West Java. Research entitled "Potential Analysis to Development Leather Industry in Gunung Puntang, Bandung Regency" is an initial research that will become a basis for further research. Short-term goal of this research is to figure out the leather industry potential in villages which located in Mount Puntang. So in the future, researchers could develop effective strategies for those areas. This research use external and internal factors analysis to conclude the opportunities, threaths, strengths and weaknesses of the industry, in order to solve the research questions. As a long-term goal, it hopes that this research result could increase village GDP and achieve community welfare.
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