Store brands’ purchase intention: Examining the role of perceived quality

Calvo-Porral, Cristina; Lévy-Mangín, Jean-Pierre

doi:10.1016/j.iedeen.2016.10.001

Cited by 92 publications

(64 citation statements)

References 28 publications

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“…http: //www.ijmp.jor.br v. 11, n. 1, January-February 2020ISSN: 2236 Likewise, the perceived quality of brand loyalty and brand purchasing intention is positive and significant. This result is consistent with the study of Bao, Bao, and Sheng (2011), Calvo-Porral and Lévy-Mangin (2017), and Foroudi, Jin, Gupta, Foroudi, and Kitchen (2018).…”

Section: Independent Journal Of Management and Production (Ijmandp)supporting

confidence: 93%

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The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

Susilowati

Sari

2020

Ind. Jour. Manag. & Prod.

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This study investigates the relationship between brand awareness, brand association, perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from Budi Luhur University was used as respondents in this study based on the convenience sampling method. Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0 software. The analysis specifies that there is a significant positive relationship among brand awareness, brand association and perceived quality towards brand loyalty and brand purchasing intention. However, there is not a significant relationship between brand loyalty and brand purchasing intention. It indicates that consumers who are satisfied with Richeese Factory products and services do not always end up making purchases. The ability of managers to understand the factors which shape consumer brand behavior is required to develop and to maintain their brand position in high competitive fast food brand competition.

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Section: Independent Journal Of Management and Production (Ijmandp)supporting

confidence: 93%

“…revealed that perceived quality is the main indicator that determines perceived value. Prior studies have proven that the perceived quality has a positive relationship with brand loyalty (BAKER;CROMPTON, 2000) and brand purchasing intention (GREWAL; MONROE;KRISHNAN, 1998;BAO;BAO;SHENG, 2011;CALVO-PORRAL;LÉVY-MANGIN, 2017;FOROUDI et al, 2018).…”

mentioning

confidence: 99%

The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

Susilowati

Sari

2020

Ind. Jour. Manag. & Prod.

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“…The perceptions of product quality and brand name was studied by Rao & Monroe (1989) 30 years ago. The role of perceived quality also in brands' purchase intention was examined by Calvo-Porral & Levy-Mangin (2017). A structural equation modelling on a sample of 439 consumers was developed, distinguishing between consumers with high perceived quality (HPQ) and low perceived quality (LPQ).…”

Section: Literature Reviewmentioning

confidence: 99%

The Quality of Brand Products: Expected Attributes vs. Perceived Reality

Ďurana

Klieštiková

Kováčová

2019

Economics and Culture

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Research purpose. The quality means a core attribute of the product. Based on empirical assessment of the consumer, it is ascertained if the products are of high quality. However, there may be considerable counterarguments against this assessment, because quality is a subjective characteristic. For this reason, a paradoxical situation arises – the same product that we consider to be a quality product someone else may regard as insufficient quality. What is considered standard quality level in some cases may be the assumed to have achieved world-class quality. This way the definition of quality product is very difficult. Brand is one of possible ways to differentiate products from one to another and at the same time it is one of possible ways to simplify consumer choices of choosing the best product. The brand can be the label for many consumers synonymous with quality. In this paper, the existence of difference between expected and delivered quality of brand products is analysed. Design / Methodology / Approach. The survey of detection of the sources of the value of the brand was realized in 2018 in Slovak conditions. This primary source provided the base assessment of quality of branded sport clothes, cars, banks, cola drinks and brand products in general. Using factor analysis, supported by Cronbach’s alpha, verified by Kaiser-Meyer-Olkin measure and Bartlett's test of sphericity, comprehensive factors that enable comparison of expected attributes and perceived reality were constructed. The extraction method of factor analysis was principal component analysis, the rotation method was Varimax with Kaiser normalization. Then the factors were analysed by chi-square test and correspondence analysis. Findings. The objective of this article was to detect the existence of differences between the expected and perceived quality of brand products in Slovak conditions. Comprehensive factors were constructed that contain information about quality of branded clothes, cars, banks, cola drinks and brand products in general. The dependence of expectations and reality was indicted and paper resolved the relations between individual categories of factors. Originality / Value / Practical implications. The original survey of attitudes of Slovak consumer was made. The information about of notable sample was analysed, and this empirical study pointed out the real quality of brand products.

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“…Furthermore, Porral [5] explained that, one of the factors that influence Brand Image is Perceived Quality. He found that, the better the quality that perceived by consumers, the better the image formed.…”

Section: Antecedents Of Brand Imagementioning

confidence: 99%

Youth Perception Toward Their Traditional Culinary: A Study of Minangkabau Culinary Brand Image

Trinanda¹,

Evanita²

2019

KSS

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Based on our previous research, we found that young people in West Sumatra have a tendency to choose modern snacks over the traditional food based on its Brands and Packaging, even though they feel that traditional food was more appropriate to their taste. This study aims to analyze the influence of (1) Brand Perception, (2) Packaging Perception, and (3) Perceived Quality toward the Brand Image of Minangkabau culinary. The population of this study was the Minangkabau Youth in Padang, Padang Panjang, Payakumbuh, Bukittinggi, and Agam, with a sample size of 224 people. The sampling technique is Accidental, where we distribute questionnaires to consumers that happened to be found during the study. Data analysis was done using linear regression analysis. This study found that the independent variables affect Buying Interest simultaneously, but when tested individually, only Brand Perception and perceived product quality have a significant effect toward the buying interest. This study contributes to the traditional culinary marketing management for the younger generation in modern era.

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Store brands’ purchase intention: Examining the role of perceived quality

Cited by 92 publications

References 28 publications

The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta

The Quality of Brand Products: Expected Attributes vs. Perceived Reality

Youth Perception Toward Their Traditional Culinary: A Study of Minangkabau Culinary Brand Image

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