Journal of Islamic Marketing SERVICE QUALITY, RELIGIOSITY, CUSTOMER SATISFACTION, CUSTOMER ENGAGEMENT AND ISLAMIC BANK'S CUSTOMER LOYALTY ABSTRACT PurposeThis study investigates the influential factors of customer loyalty to Islamic Bank, namely service quality, customer satisfaction, customer engagement and religiosity. Design/methodology/approachThis study is a survey of 335 Islamic bank customers in West Sumatra Indonesia. This research deployed purposive sampling and analyzed the data by using Covariance Based Structural Equation Modelling (CB-SEM). Findings Service quality has a positive and significant impact on customer satisfaction. Religiosity has a significant and negative moderating impact on the service quality-customer satisfaction relationship. Service quality has no significant influence on customer loyalty. Customer satisfaction is a significant antecedent of customer engagement and loyalty. Finally, customer engagement has a significant and positive effect on customer loyalty. Research limitations/implicationsThis study is a combination of cross-sectional and a single country case. Accordingly, the results may not be representative of other countries. Similar studies in longitudinal data collection and conducted in other countries (e.g., ASEAN countries) would therefore be worthwhile. Some antecedents of customer loyalty have been neglected in this study (e.g., customer value co-creation and customer commitment), hence, the future study may investigate those factors. Practical implicationsBy considering these Islamic banks' antecedents, the Islamic banks might enhance their customer loyalty. Second, this study has revealed the moderating role of religiosity in a loyalty relationship. Therefore, it will give insights for the Islamic bank managers in decision making. Originality/valueThis study has revealed the moderating role of religiosity on the link between service quality and customer satisfaction in Islamic bank which is neglected in the previous studies. The customers with high religiosity will have a higher standard of satisfaction and demand a better service quality than the customers with low religiosity. This study has also examined the relationship between service quality, religiosity, customer satisfaction, customer engagement and loyalty as a whole which have been limited previously.
The purpose of this research is to analyze: Influence of product quality, price, location, and customer satisfaction to customer loyalty Simpang Raya Restaurant. This type of research is causative descriptive research. The population in this study is all customers who make repeat purchases on the product of Simpang Raya Restaurant Bukittinggi. Data collection techniques in this study using observation techniques and questionnaires. Data analysis techniques obtained will be analyzed quantitatively and qualitatively. To analyze the relationship between these variables,analysis method used is this analysis of Structural Equation Modeling (SEM) uses AMOS Software version 22. The result of this research indicates that (1) product quality has significant effect to customer satisfaction of Simpang Raya Restaurant, Bukittinggi (2) price has significant effect to customer satisfaction of Simpang Raya Restaurant, Bukittinggi (3) Location has significant effect to customer satisfaction Simpang Raya Restaurant, Bukittinggi (4) Product quality has no effect to customer loyalty Restaurant Simpang Raya Bukittinggi (5) Price has no effect to customer loyalty Restaurant Simpang Raya Bukittinggi (6) Location has significant effect to customer loyalty Restaurant Simpang Raya Bukittinggi and (7) Customer satisfaction has no effect to customer loyalty Simpang Raya Restaurant, Bukittinggi.
This study aims to examine the effect of leadership, motivation, and job satisfaction on the performance of education and culture department employees of Padang Pariaman Regency. The sampling technique used is by using the proportional stratified random sampling method. The questionnaire was distributed to 112 employees of the Padang Pariaman District Education and Culture Department. Data were analyzed using Path Analysis and processed with SPSS 16.00. The results show that leadership has a significant effect on work motivation, leadership does not have a significant effect on job satisfaction, work motivation has a significant effect on job satisfaction, leadership does not have a significant influence on performance, work motivation has a significant effect on job performance and satisfaction significantly influence performance employee of the Padang Pariaman District Education and Culture Department.
This study aims to examine the significance of the influence of transformational leadership, and non-physical work environment, on innovative behavior with work motivation as a mediator for employees of tour and travel companies in West Sumatra. This study uses a quantitative approach with a total sample of 110 respondents selected using the proportional random sampling technique. The results of the study prove that: (1) Transformational leadership has no significant effect on innovative behavior; (2) Non-physical work environment has a significant effect on Innovative Behavior; (3) Work motivation becomes a mediator on the effect of transformational leadership on innovative behavior; (4) Work motivation becomes the mediator of the influence of the non-physical work environment on the innovative behavior of employees.
This study aims to analyze the effect of transformational leadership and non-physical work environment on innovative behavior, with work motivation as a mediator of employees of tour and travel companies in West Sumatra. This research uses quantitative approach with 110 respondents selected by using proportional random sampling technique. The results prove that: (1) Transformational leadership has no significant effect on innovative behavior; (2) Non-physical work environment has significant effect on Innovative Behavior; (3) Work motivation to mediate on the effect of transformational leadership on innovative behavior; (4) Work motivation to mediate the effect of non-physical work environment on employee's innovative behavior.
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