2016
DOI: 10.1177/0170840616634129
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Stereotype-Based Managerial Identity Work in Multinational Corporations

Abstract: The paper advances our understanding of managerial identity work in the context of HQ-subsidiary relations. We argue that a key part of this identity work is related to cultural stereotypes. On the basis of an analysis of two Finland-based MNCs operating in Russia, the paper elucidates three forms of stereotype-based identity work with enabling or constraining power implications. The first form, stereotypical talk, refers to identity work whereby managers enact their stereotypical conceptions of 'the other' to… Show more

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Cited by 60 publications
(67 citation statements)
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References 47 publications
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“…Koveshnikov, Vaara, and Ehrnrooth () conducted a study of Finland‐based MNCs operating in Russia, which offers an illuminating example of the complexity of ethnocentrism in strategic management. It shows that two kinds of ethnocentrisms are simultaneously at play—the Finnish and the Russian.…”
Section: Where Do We Go From Here? Implications For Global Strategy Rmentioning
confidence: 99%
See 2 more Smart Citations
“…Koveshnikov, Vaara, and Ehrnrooth () conducted a study of Finland‐based MNCs operating in Russia, which offers an illuminating example of the complexity of ethnocentrism in strategic management. It shows that two kinds of ethnocentrisms are simultaneously at play—the Finnish and the Russian.…”
Section: Where Do We Go From Here? Implications For Global Strategy Rmentioning
confidence: 99%
“…Politicking over resources and interests revealed stereotypical ethnocentric conceptions of ingroups and outgroups among both Finnish and Russian managers. As such, the study by Koveshnikov et al () not only shows the dynamism of ethnocentrism (how it is constantly applied in social interaction), but also illustrates how ethnocentrism is not necessarily negative, as managers found solutions to work together despite their stereotypical assumptions of “us” and “them.”…”
Section: Where Do We Go From Here? Implications For Global Strategy Rmentioning
confidence: 99%
See 1 more Smart Citation
“…The other three papers, by Hong, Snell and Mak (2016), Whittle, Mueller, Gilchrist and Lenney (2016) and Koveshnikov, Vaara and Ehrnrooth (2016), focus more explicitly on language issues within MNCs, based on new conceptual developments in OS, i.e. discourse and narrative analysis.…”
Section: Different Faces Of Power In Mncs: Key Ideas and Findings In mentioning
confidence: 99%
“…As Dubar (2015) and Koveshnikov et al (2016) point out, the social world is the space where we endorse or reject the identifications we receive from others and institutions, and build our professional and working identities.…”
Section: Analysis Of the Professions Under The Students' Eyes: A Possmentioning
confidence: 99%