“…More recent theoretical refinements leading to highly targeted events have been based on adaptation of serious leisure ( Stebbins, 1992 , 2001 ), leisure involvement ( Kyle, Absher, Norman, Hammitt, & Jodice, 2007 ; Kyle & Chick, 2002 ), together with social-worlds theory ( Unruh, 1980 ) in generating the event travel career trajectory ( Buning & Gibson, 2016 ; Getz & Andersson, 2010 ). Specific advice has been given to events and destinations, based on empirical research, on how their portfolios might enhance competitiveness through inclusion of iconic destination events, as well as by refining their experience propositions to maximize attractiveness to niche segments such as the highly-involved foodie ( Getz, Andersson, Robinson, & Vujicic, 2014 ) or amateur athlete seeking personal development through meeting challenges ( Andersson & Getz, 2020 ; Buning & Gibson, 2016 ).…”