From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

Shi, Fangfang; Ji, Shaojun; Weaver, David; Huang, Ming‐Feng

doi:10.1108/ijchm-03-2021-0331

Cited by 8 publications

(8 citation statements)

References 118 publications

(161 reference statements)

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“…Internationally, wine consumers are also becoming younger (García-Cortijo et al , 2019), indicating a trend that transcends national culture. Shi et al (2022) found wine festival goers in the 25–44 age range (that of millennials in the USA at the time of this writing) account for the majority (51.6%) of wine lovers and fest enthusiasts (older generations accounted for 20.2%). The knowledge and comfort level with wine that younger consumers have developed often far exceeds those of older generations.…”

Section: Resultsmentioning

confidence: 77%

Defining and establishing a restaurant wine culture

Taylor¹,

Russen²,

Dawson³

et al. 2023

IJCHM

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Purpose Applying signaling theory to Schein’s organizational culture framework, this study aims to explain how restaurants communicate that their establishments value wine through multiple cultural attributes. Design/methodology/approach A phenomenological research design was adopted to conduct three focus groups with 14 restaurateurs about wine culture. Conversational analysis with Straussian coding was used. Findings A comprehensive definition of wine culture was provided, and five factors emerged that signal the presence of a wine culture. A wine presence includes a wine list, marketing efforts, community involvement and restaurant aesthetics. Employee traits are defined by individual attributes, communications skills and overall knowledge (training). Restaurant identity reflects the cultural alignment and customer relationship expectations set forth by ownership. Organizational structure reflects a restaurant’s hierarchy within which an individual or department is afforded the freedom to invest in wine. Future alignment reflects generational differences and trends in wine preferences and consumption. Research limitations/implications Researchers are provided a wine-culture definition and framework for wine research. Restaurants can use the study’s findings to formulate strategies for establishing a wine culture. Originality/value This study provided a framework for restaurateurs who wish to be known for wine to implement. Researchers and restaurateurs may facilitate communication between guests, staff and an organization regarding wine as a means of creating a competitive advantage.

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Section: Resultsmentioning

confidence: 77%

Defining and establishing a restaurant wine culture

Taylor¹,

Russen²,

Dawson³

et al. 2023

IJCHM

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“…, 2020; Sharma et al. , 2020; Shi et al. , 2022), and the average score of each segment on the different SB is shown in Table 12.…”

Section: Empirical Analysis and Resultsmentioning

confidence: 99%

“…Based on this, further considering the balance of distribution among all the segments, this study finally decided to divide the entire Chinese wine market into three categories, namely (1) the most valuable customers, (2) valuable customers and (3) customers with low contribution. And Table 10 shows the value ranking and distribution of the three markets, Table 11 shows the demographical characteristics of each segment to further observe the differences among the different groups and have a better understanding of the practical meanings of our obtained market segmentation results as in (Goncalves et al, 2020;Sharma et al, 2020;Shi et al, 2022), and the average score of each segment on the different SB is shown in Table 12.…”

Section: Results Of Market Segmentationmentioning

confidence: 99%

“…And the content of this data set includes three parts: the factors that affect consumers' decision-makings (brand, vintage, producing area, package, price, sale promotion, recommendations from relatives and friends, advertisements, public praise (positive reviews) and function), behavioral elements (consumption recency, consumption frequency, consumption quantity and consumption price) and the social demographic characteristics (gender, age, marital status, career, per capita disposable monthly income and level of education). Where, these ten purchasing decision factors are the same as mentioned in other wine-related literature such as (Jaeger et al, 2009;Mehta and Bhanja, 2018), and these social demographic characteristics are reported by (Goncalves et al, 2020;Sharma et al, 2020;Li et al, 2022;and Shi et al, 2022). After removing the samples with null values and same decision-making factors, 2,384 consumers are retained for further analysis, accounting for 78.6% of the total samples.…”

Section: Data Collection and Preprocessingmentioning

confidence: 99%

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User value identification based on an improved consumer value segmentation algorithm

Jin

et al. 2022

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PurposeThe purpose of this study is to propose a new consumer value segmentation method for low-dimensional dense market datasets to quickly detect and cluster the most profitable customers for the enterprises.Design/methodology/approachIn this study, the comprehensive segmentation bases (CSB) with richer meanings were obtained by introducing the weighted recency-frequency-monetary (RFM) model into the common segmentation bases (SB). Further, a new market segmentation method, the CSB-MBK algorithm was proposed by integrating the CSB model and the mini-batch k-means (MBK) clustering algorithm.FindingsThe results show that our proposed CSB model can reflect consumers' contributions to a market, as well as improve the clustering performance. Moreover, the proposed CSB-MBK algorithm is demonstrably superior to the SB-MBK, CSB-KMA and CSB-Chameleon algorithms with respect to the Silhouette Coefficient (SC), the Calinski-Harabasz (CH) Index , the average running time and superior to the SB-MBK, RFM-MBK and WRFM-MBK algorithms in terms of the inter-market value and characteristic differentiation.Practical implicationsThis paper provides a tool for decision-makers and marketers to segment a market quickly, which can help them grasp consumers' activity, loyalty, purchasing power and other characteristics in a target market timely and achieve the precision marketing.Originality/valueThis study is the first to introduce the CSB-MBK algorithm for identifying valuable customers through the comprehensive consideration of the clustering quality, consumer value and segmentation speed. Moreover, the CSB-MBK algorithm can be considered for applications in other markets.

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“…This type of segmentation has sometimes been criticised for being more of a sectorisation than a segmentation (Rezaei & Ortt, 2013). For this reason, in recent years there has been a tendency to use relational-type criteria, that is, linked to the behaviours and assessments that companies make of their relationship with their providers (Heirati et al, 2016;Thomas, 2016;Brotspies & Weinstein, 2019;Shi et al, 2022), as well as criteria associated with the use of technologies (Weinstein, 2014;Fuentes et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Segmenting tourism companies with relational and technological bases

Fuentes-Blasco,

Moliner-Velázquez,

Gil-Saura

et al. 2023

Preprint

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The objective of this study is to achieve a travel agencies segmentation based on both relational (trust, commitment, satisfaction, and loyalty) and technological (advancement and use of Information and Communication Technologies) criteria that improve the understanding of their strategic behaviours. The segmentation methodology uses a tandem approach: correspondence and hierarchical cluster analysis. From a sample of 256 travel agencies, four segments have been identified. Relational criteria have made it possible to segment only the retail agency market, while technological criteria have been shown to be more capable of segmenting the wholesale agency market. This work contributes to the advancement of the literature on business-to-business segmentation in tourism by providing a more complete vision of the segmentation of companies. From a practical approach, it allows a better knowledge of the agency segments, so it could be used for the selection not only of providers (customer perspective) but also of target segments (service provider perspective).

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From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

Cited by 8 publications

References 118 publications

Defining and establishing a restaurant wine culture

Defining and establishing a restaurant wine culture

User value identification based on an improved consumer value segmentation algorithm

Segmenting tourism companies with relational and technological bases

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