ilip Meysman knew he had made his mark on Antwerp when he overheard commuters discussing his research project on the train. Then, just a few days later, he saw an advertisement about his work on television. There it was, he says, "in between the toothpaste and George Clooney's Nespresso". As a biogeochemist at the University of Antwerp in Belgium, Meysman wasn't used to drawing so much attention. But that was before he adopted the citizens of northern Belgium as research partners. With the help of the Flemish environmental protection agency and a regional newspaper, Meysman and a team of non-academics attracted more than 50,000 people to CurieuzeNeuzen, an effort to assess the region's air quality (the name is a play on Antwerp dialect for 'nosy' people). The project ultimately distributed air-pollution samplers to 20,000 participants, who took readings for a month (see 'Street science'). More than 99% of the sensors were returned to Meysman's laboratory for analysis, yielding a bounty of 17,800 data points. They provided Meysman and his colleagues with information about nitrogen dioxide concentrations at 'nose height'-a level of the atmosphere that can't be discerned by satellite and would be prohibitively expensive for scientists to measure on their own. "It has given us a data set which it is not possible to get by other means, " says Meysman, who models air quality. Citizen science-active public involvement in scientific research-is growing bigger, more ambitious and more networked. Beyond monitoring pollution and snapping millions of pictures of flora and fauna, people are building Geiger counters to assess radiation levels, photographing stagnant water to help document the spread of mosquito-borne disease, and taking videos of water flow to calibrate flood models. And an increasing number are donating thinking time to help speed up meta-analyses or assess images in ways that algorithms cannot yet match. The movement is surfing wider societal forces, including a thirst for data; the rise of connectedness and low-cost sensor technologies; and a push to improve the transparency and accessibility of science. Increasingly, government institutions and international organizations are getting in on the action. The US and Scottish environmental protection agencies, for example, have incorporated citizen science in their routine work. The United Nations Environment Programme is exploring ways of using citizen science to both monitor the environment and stoke environmental concern. And the European Commission has made a range of funding opportunities available for citizen science within its €80-billion CITIZEN SCIENCE COMES OF AGE Efforts to engage the public in research are bigger and more diverse than ever. But how much more room is there to grow? BY A I S L I N G I R W I N Japanese priest Sadamaru Okano stands beneath a Geiger counter (top left) that sends radiation readings to the Safecast project.