“…Subjects in these studies have included children (Haugh et al, 1980) , college students (Bell, 1981 ;Condry & Condry, 1976;Gurwitz & Dodge , 1975;Hildebrandt & Fitzgerald, 1979;Holman & Williamson , 1979;Seavey et al, 1975 ;Sidorowicz & Lunney, 1980;Zucker & Corter, 1980) , pregnant women (Bell & Carver, 1980), parents (Bell, 1981;Meyer & Sobieszek , 1972;Rothbart & Maccoby, 1966;Will et al , 1976), and nonparents (Seavey et al, 1975) . Unfortunately, the results have been as varied as the populations from which the subjects were selected (Stem & Karraker, 1989) , with some studies showing no significant effects as a result of labeled gender (Bell & Carver, 1980;Holman & Williamson, 1979;Meyer & Sobieszek , 1972;Zucker & Corter, 1980) and others showing main effects only for rated masculinity and femininity (Delk, Madden , Livingston, & Ryan , 1986;Gurwitz & Dodge , 1975), interactions of labeled sex and other variables (Bell , 1981 ;Gurwitz & Dodge, 1975 ;Meyer & Sobieszek, 1972;Rothbart & Maccoby, 1966) , or main effects on subjects' ratings or other behavior as a function of gender label (Condry & Condry, 1976;Haugh et We are gra teful to Joanne Buczkowska and Sally Andrews for testing subjects in Experiments 2 and 3, respectively; to Jan elle Ah Cann for coding data fo r Experiments 1 and 2; and to Kevin Bird, Richard Harris , and Terry Lewin for their statisa l. , 1980;Hildebrandt & Fitzgerald , 1979;Leone & Robertson , 1989;Seavey et a! , 1975 ;Sidorowicz & Lu...…”