Social support and social commerce purchase intention: The mediating role of social trust

Liu, Xiaoli; Xiang, Guopeng; Zhang, Lei

doi:10.2224/sbp.10381

Cited by 6 publications

(5 citation statements)

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“…According to Alalwan et al (2019) and Kim and Park (2013), trust mediates the relationships between s-commerce dimensions and consumers' value co-creation, and between the characteristics of s-commerce and purchase intention. Liu et al (2021d) confirmed that social support had a direct positive effect on s-commerce purchase intention, and that social trust partially mediated the relationship. From this, it can be hypothesized that consumers generate trust by watching tourism e-commerce live streaming and generate purchase intention under the influence of trust.…”

Section: The Mediating Role Of Trustsupporting

confidence: 53%

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

2022

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Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming features (interactivity, authenticity, and entertainment) on the consumers’ purchase intention from the perspectives of consumers’ flow experience and trust based on the SOR theory. The authors collected survey data from 357 tourism e-commerce live streaming consumers and used the structural equation model to test the research model. The results reveal that interactivity and authenticity positively affect tourism e-commerce live streaming consumers’ purchase intention, but entertainment does not influence purchase intention positively; interactivity, authenticity, and entertainment each positively affects tourism e-commerce live streaming consumers’ flow experience and trust; both flow experience and trust positively affect tourism e-commerce live streaming consumers’ purchase intention; both flow experience and trust have mediating effects on the relationships between tourism e-commerce live streaming features and consumers’ purchase intention. This study extends existing theoretical research on tourism e-commerce live streaming and provides some managerial implications for tourism enterprises and streamers.

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Section: The Mediating Role Of Trustsupporting

confidence: 53%

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

2022

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“…Another goal of this study is to examine whether PSS and RSS moderate the indirect relationship between exposure to news about COVID-19 and stress through social trust. Individuals with more social support may have better views about general others (Liu et al, 2021), which offers them more confidence in stress coping. Although individuals may not always receive the support they find helpful (Lehman et al, 1986), the act of providing support functions as an expression of concern for the support recipients (Semmer et al, 2008).…”

Section: Stress Buffering Of Pss and Rss Through Social Trustmentioning

confidence: 99%

Differentiating the stress buffering functions of perceived versus received social support

Rui

Guo

2022

Curr Psychol

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Drawing upon the stress buffering model of social support, this study investigated how perceived social support (PSS), defined as the amount of support individuals think they can mobilize from their network, and received social support (RSS), defined as the level of support individuals have received, moderated the direct and indirect relationships between COVID-19 news exposure (i.e., stressor) and stress via social trust. An online survey from six major cities in China (N = 636) revealed that PSS rather than RSS moderated the direct relationship between COVID-19 news exposure and stress such that this relationship was stronger at a low level of PSS than a high level. Additionally, RSS rather than PSS moderated the relationship between COVID-19 news exposure and social trust such that this relationship was stronger at a low level of RSS than a high level. These findings reveal the differential mechanisms by which PSS and RSS function to buffer against stress.

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“…The overall motivational factors are constructed by multiple variables, explicitly referring to utilitarian motivation, hedonic motivation, and perceived value. Perceived value is an essential motivational factor in recent research (X. Liu et al, 2021; Peng et al, 2019), normally considering the effect of both utilitarian and hedonic motivation factors on CPI (Xia & Chae, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions

Wang,

Shahzad

2024

Sage Open

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Social commerce, as a new business model, is becoming increasingly critical. Even though a large amount of literature examines the determinants of consumer purchase intentions, the evidence needs to be more balanced. Therefore, this quantitative meta-analysis aims to compare and confirm the research results on social commerce from 2010 to 2022 to reconcile the conflicting results. The results indicate that emotional support, relationship quality, and perceived value positively and strongly correlate with purchase intention. In contrast, technical factors (such as Information quality, System quality, and Service quality) exhibited a small influence. Also, we found that culture moderated the relationships between consumer purchase intentions and their causes, except for information support and interactivity. The moderator analysis suggests technical and motivational factors are more important in Eastern than Western culture. For Social factors, the effect size of Western culture is bigger on the relationships of social support, information support, and Emotional support. This study gives insight into the integration factors that affect the breadth and depth of customers’ buying plans, as well as future directions for research that will help management make decisions.

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Social support and social commerce purchase intention: The mediating role of social trust

Cited by 6 publications

References 0 publications

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust

Differentiating the stress buffering functions of perceived versus received social support

Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions

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